Report: Google Ignores Keywords in TLD

Elliot Silver
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During the last few years (and maybe even longer than that) there has been considerable speculation about how Google looks at domain name extensions. This afternoon, Search Engine Land’s Barry Schwartz wrote an interesting article pertaining to how Google looks at the extensions when it comes to new gTLD keywords.

Here’s an excerpt of what was shared in the article  (read the full article for more information and background about this):

“Google’s John Mueller confirmed yesterday in a Google Hangout that keyword-rich TLDs, such as the new top-level domains that have keywords in them — like .LIVE, .NEWS, .ATTORNEY and so on — do not count for ranking purposes. Mueller said Google completely ignores that for ranking purposes.”

The article cited comments made in  a Google Hangout, which I embedded below. Schwartz referenced specific

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Uniregistry Promoting .Game at E3

Elliot Silver
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Uniregistry is promoting its newly launched .Game domain name extension at this week’s E3 (Electronic Entertainment Expo) conference in Los Angeles, which kicks off today. Circling the event venue will be ten  billboard trucks with .Game advertising on them to help draw awareness to the new .Game domain name extension.

Here’s a photo of 5 of the unlighted trucks that was shared by Uniregistry CEO Frank Schilling yesterday afternoon:

According to the

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Why I Did Not Buy 50,000 .XYZ Domain Names

Elliot Silver
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Yesterday I wrote about how I considered buying 50,000 .XYZ domain names for $500 due to the $.01/name offering from Uniregistry. I laid out the pros and cons about registering this huge swath of names, and lots of people shared their valuable and interesting insight.

Shortly after publishing the article, I did a bit of  testing to see if it would even be feasible to do this. I started with the Social Security Administration’s website to get a list of the 1,000 most popular boy and girl baby names for 2015. I created a list of the 2,000 or so names (I am sure there were some duplicates) and appended .XYZ to all of these. When I searched Uniregistry, I encountered a roadblock:

Screen Shot 2016-06-01 at 9.57.21 AM

At this point, I probably could have

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Should I Buy 50,000 .XYZ Domain Names?

Elliot Silver
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As you have probably heard by now, Uniregistry is selling .XYZ registrations for $.01/each for the first year. I saw this tweet from Frank Schilling and it got me thinking:

I could buy 50,000 .XYZ domain names for just $500. I could make sure that auto-renew is off so I don’t accidentally pay full price next year to renew them. I could then list them on Uniregistry Market with $500 BIN prices and see if any of them sell. Even if just one of these domain names sells in the next year, I would break even. If more than one name sells, it would be a profitable endeavor.

Essentially, doing this would be a gamble. Although $500 isn’t much risk for me considering my enjoyment of blackjack, there are other risks and costs to consider:

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.XYZ Planning “biggest sale the domain world has ever seen”

Elliot Silver
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I saw the tweet below from .XYZ CEO Daniel Negari, and I reached out to him to see if he could share what he has planned for the company’s anniversary. From the looks of it, we are going to hear a lot about .XYZ domain names via domain name registrar channels and perhaps other outlets.

Here’s what Daniel told me after  I

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PornHub Launches BangFit on New gTLD Domain Name

Elliot Silver
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According to an article on TechCrunch, “PornHub is launching a new fitness system (wearable + workout videos) called BangFit.” From a domain name perspective, the most interesting aspect of the article is the domain name that Porn Hub chose for its BangFit product.

Instead of using  the exact match BangFit.com, which is listed for sale on HugeDomains.com, the company is using the new gTLD Bang.Fit. In addition, if you navigate through the site, you will see that participants are also directed to “GO TO BANGFIT.MOBI ON YOUR SMARTPHONE.”

The .Fit domain name extension is

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