Canon.com Now Redirects to Global.Canon

Elliot Silver
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One of the big questions regarding brands that use their branded new gTLD extension is what the company will choose for the left of the dot. It looks like Canon recently made the decision to use its .Canon extension, and company management decided on Global.Canon for the company home page. The company uses the Canon Global logo without any extension, so it does not look like rebranding was necessary.

Previously, the company used Canon.com, and if you visit Canon.com right now, you will be redirected to Global.Canon. Assuming the redirects were done correctly, I would imagine this redirect should help the company to maintain its search engine rankings.

Here’s what the company wrote about the url change and about the .Canon extension:

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Rob Gronkowski Announces Madden Cover on GronkNation.news

Elliot Silver
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It’s not secret that I am a big New England Patriots fan. Obviously, that makes me a Rob Gronkowski fan, too. Any time I can write a domain industry article that mentions one of my favorite players (and one of the best players in the entire NFL), you better believe I will.

It was just announced that Rob Gronkowski will be on the cover of the popular Madden 17 football game. In fact, Rob mentioned this honor via his Twitter account yesterday evening:

As someone in the domain space, what I immediately noticed was

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WordPress Could Make .Blog Domain Names Very Popular

Elliot Silver
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I believe WordPress is the largest content management system  used by millions of websites, including this one. Many websites that operate using WordPress are blogs of all sizes. Blog operators will be the target audience for .Blog domain names, and WordPress will be promoting .Blog domain names. This could make them very popular.

According to a blog post on the WordPress corporate blog this morning, the parent company of WordPress (Automattic) “secured the rights to oversee and operate the sale and registration of .blog domains, a new and never-before available top-level domain.”

Quite some time ago, CNN published a list of all new gTLD extensions that were applied for along with the applicants. There were 9 applicants for the .Blog extension, and apparently the entity related to WordPress prevailed.

I think .Blog domain names could prove to be very popular amongst

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Donuts Prepares for More Acquisitions & Investments

Elliot Silver
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In a press release distributed on Tuesday, Donuts  announced that it had made an investment in GeoFrenzy, a company that is in the geofencing business. To me, the most interesting aspect of the press release was when the company stated it would continue making strategic investments:

“The first of several anticipated investments of this kind, Donuts is leveraging its capital and registry expertise to identify and invest in emerging technologies that promote new uses for domain names, leverage the domain name system (DNS), or otherwise are complementary to Donuts’ interests.”

I don’t totally understand how GeoFrenzy aligns with Donuts’ business, but I can imagine other types of strategic investments and acquisitions the company could make in the near future. There are quite a few companies that operate businesses that have overlaps with Donuts or offer technology and services that Donuts could use in conjunction with its portfolio of domain extensions.

I reached out to the company to ask what types of strategic investments the company is considering, and Tim Favia, Vice President of Corporate Development at Donuts shared some thoughts about it with me:

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“So Many People Are Going to Lose Their Shirts”

Elliot Silver
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This afternoon, someone posted the following comment in response to a new gTLD video that was created by 101Domain:

“So sad that so many people are going to lose their shirts over these new tlds. Sob, sob.”

I regularly see comments here, on other industry blogs, and on forums that seem to express pity for people who are, in the opinion of some commenters, going to lose money by buying new gTLD domain names. I don’t really understand why people are so concerned about how others are spending their money.

If someone makes a $100,000 offer to me for a domain name I hand registered a month ago, should I investigate their background to make sure they can afford to spend so much on a domain name and they have a plan to use this domain name in a manner that will earn them a positive ROI? Should I be worried about their

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Video: 101Domain Busting Myths About Not Com Domains

Elliot Silver
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New gTLD registries have undertaken various efforts to educate consumers about “not com” domain names. I think domain registrars have a major role to play in educating their clients about the new domain name extensions, as their clients are the companies and people who are buying domain names.

People have a relationship with their registrar, and I think this makes the registrar’s role all the more critical in educating consumers about the new domain name extensions they may have heard about.

I want to share a video that 101Domain just shared on its YouTube channel with a goal of busting what they believe are some common myths about non-.com domain names (“not coms”):

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