Uniregistry Promoting .Game at E3

Uniregistry is promoting its newly launched .Game domain name extension at this week’s E3 (Electronic Entertainment Expo) conference in Los Angeles, which kicks off today. Circling the event venue will be ten  billboard trucks with .Game advertising on them to help draw awareness to the new .Game domain name extension.

Here’s a photo of 5 of the unlighted trucks that was shared by Uniregistry CEO Frank Schilling yesterday afternoon:

According to the E3 Expo website, “E3 is the world’s premier trade show for computer, video and mobile games and related products. At E3, the video game industry’s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative professionals in the interactive entertainment industry.”

This is good exposure for the .Game registry because of the number of companies and industry professionals that attend. Last year, over 50,000 people attended the E3 expo, according to Polygon.com.

Our goal with the campaign is branding to let people know the space is available as “new domain names” are still foreign to lots of potential registrants,” Frank told me. “We thought this was a cost effective alternative to other forms of advertising and that it gave us the reach we wanted.”

Relatively speaking, the cost of this campaign is not all that high. Frank told me the company needs to sell just 37 of its premium .Game domain names to break even. I presume it would be an even bigger win for the registry if one of the major gaming companies launched an important game website on a .Game domain name.

Frank also mentioned that he thinks .Games will be a beneficiary of this marketing campaign. The .Games domain extension was acquired by Rightside in May of this year. Incidentally, Frank Schilling is a major Rightside shareholder.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

Leave a Reply

Recent Posts

Fox.org UDRP Decision is Upsetting

Last night, I saw that WIPO had posted an update regarding the Fox.org UDRP. Fox.org is a domain name registered in 1996, and I...

CEO of NFT.com Shares Domain Name Acquisition Learnings

Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This...

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...