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GoDaddy Announces New Marketing Campaign

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In a press release today, GoDaddy announced that the company has launched a new marketing and advertising campaign. As part of this new campaign, the company also released two new television commercials, which I have embedded below for you to watch.

I think the majority of domain name buyers and inquirers know about GoDaddy, and many of them likely look to GoDaddy for information about buying domain names. Because of this, I think it is important for people that invest in domain names to know how GoDaddy is promoting itself and domain names in general.

I think the commercials are humorous, and I particularly like the “Related” commercial. As you will see, the largest domain registrar in the world is less focused on selling domain names and the company is primarily focused selling small businesses on complete website package. As you will see, there is no mention of domain name extensions – not even in the example website logos. Interestingly, if you visit the two company names in .com (RevereAccounting.com and DapperJr.com), you’re taken directly to the GoDaddy home page.

Have a look at the two television commercials below and let me know what you think of them by sharing your feedback:

GoDaddy CEO Sends Letter to FCC Chairman

On his personal blog, GoDaddy CEO Blake Irving published a letter he wrote to FCC Chairman Thomas E. Wheeler advocating to protect Net Neutrality. As the largest domain name registrar in the world and one of the largest hosting companies, GoDaddy wields a great deal of influence, and it is good to see the CEO take a stand on this important issue that has an impact on all Internet users.

I found Mr. Irving’s letter to be well-written, and he made some exceptional points in it. I wish we would see other domain industry companies taking a public stand like this because the issue of Net Neutrality impacts all Internet users.

I am somewhat surprised that

GoDaddy Focusing on India

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Business Standard is billed as “India’s leading business daily,” and the website published an article about GoDaddy and how the company is making the Indian market a priority. This isn’t a surprise considering India’s huge population and the fact that there is reportedly a small percentage of Internet penetration.

At the DomainX domain conference that was held in Hyderabad, India over the weekend, GoDaddy Vice President and Managing Director, Rajiv Sodhi, shared some comments about the domain name space in India. Sodhi also commented about

Why Domain Name Theft Matters to You

On occasion, I blog about security issues and phishing attempts that I spot or that are reported by domain name registrars. For instance, yesterday I wrote about Namecheap’s urgent warning, a week ago I wrote about a Register.com phishing email, and a while back I wrote about a GoDaddy phishing email. Security is important for all, and I think it is especially important for those whose valuable assets are online.

I think that most domain name owners believe their accounts are secure and are probably immune from theft. Most domain investors wisely take extra precautions with their domain names, securing their email accounts and domain registrar accounts with 2 factor authentication  and other security functionality. I also think this may be a false sense of security, and being overcautious is wise.

Even if you don’t

North.CO on Auction at GoDaddy

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Last week, I wrote about Kevin Rose’s startup called North (or North Technologies). Specifically, the business appears to be built on N-o-r-t-h.com, a domain name that contains four hyphens! I don’t recall seeing such a high hyphen to letter ratio in a domain name before!

Ironically, it appears that the North.CO domain name expired on July 20, 2014. Because the domain name is registered at GoDaddy, the domain name is currently up for auction. With a little under 5 days remaining in the auction, the high bid is $365. There have been 30 bids placed in this auction to date, and there have been over 100 views so far.

I can only assume this domain name is

GoDaddy Testing Not Promoting .com on Home Page

It appears that GoDaddy may be testing out not promoting .com domain names on its GoDaddy.com home page. First spotted in a tweet by George Kirikos yesterday, it appears that GoDaddy is continuing to test not promoting .com domain names, which seems unusual to me considering the vast majority of domain buyers are looking to buy .coms.

Here’s a look at the GoDaddy.com home page that I see:

Screen Shot 2014-07-28 at 11.10.54 AM

GoDaddy is a company that is known to