When you think of the term “domains,” is Google the first company you think about? Despite the fact that Google Domains is a relatively new entry into the consumer facing domain registrar business, Domains.Google.com is already ranking #1 in Google for the “domains” keyword. Domain.com follows at #2 and GoDaddy ranks #3 for the “domains” search term.
Google’s Keyword Planner demonstrates the value of having the #1 ranking for this term. According to the Keyword Planner Tool, there are 12,100 monthly searches for “domains.” The “suggested bid” for this keyword is $11.43, which seems fairly expensive to me. Comparatively, the “domain names” keyword is searched almost 3x as much with a monthly search volume of 33,100. The suggested bid for this term is $14.84.
Google’s rise to the top of the search results for this keyword is a bit