I’ll start by sharing that I love Google and many of the services the company offers. I’ve read several articles about Google Domains, and it’s good to see Google making a play in the domain space. I think Google’s entrance will cause domain registrars to increase their attentiveness to customers, make it easier to use their services, and may lead to more competitive pricing and service upgrades. Essentially, other domain registrars are going to have to up their game, which should benefit customers.
Despite the fact that a major player like Google is entering the domain name registration business, I believe it will be difficult for Google to compete with the top established companies in the space. In the next few years, I believe Google Domains will likely become a top 10 domain registrar, but I think the company is going to run into some challenges that will make it difficult to compete with the world’s largest and best known domain registrars.
Here are some of the issues I see that may make it difficult for Google Domains to compete with the companies that have major market share: