GoDaddy Auctions Running NameFind Auctions

Elliot Silver
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GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain names aren’t as valuable as they were in its NameFind auction last year, there seem to be some good inventory-quality domain names up for bid.

When sorted, I can see there are 4 pages of auctions with the maximum 100 domain names shown. The auctions have minimum bids ranging from $299 to $7,999. This is more than the starting price for its traditional expiry auctions. I do not believe there are reserve prices beyond the minimum bid amounts, so if someone bids on a domain name and there are no other bidders, it will be sold.

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CEO: Namecheap “Most Likely” to Exit Afternic Network

Elliot Silver
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5

I don’t always check where my Afternic-sold domain names are transferred post-sale, but I have noticed quite a few transfer to Namecheap. This is because Namecheap is a part of Afternic’s network, and Afternic-listed domain names show up in the Namecheap registration search path.

This may not be the case for much longer, according to Namecheap CEO Richard Kirkendall. In a reply to a conversation on X, Richard indicated that Namecheap will “most likely” exit the Afternic network, eliminating a very large source of buyer leads:

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Would You Like to See Private Auctions on GoDaddy Auctions?

Elliot Silver
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I just received an email from my Account Manager at GoDaddy announcing a new round of private auctions featuring GoDaddy-owned inventory. At the end of 2023, the company also auctioned hundreds of its own domain names, including two that I won – Posto.com and DogSitter.com.

While the fact that GoDaddy is running another auction with its own inventory is somewhat notable, something in the email caught my attention:

“GoDaddy is continuing the momentum by hosting another auction event to gather more feedback from investors before potentially opening the doors to other domain sellers.”

The bold emphasis was added by me.

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2 Major LTO Changes at Afternic

Elliot Silver
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Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with LTO enabled have been shown to US-based buyers with the LTO options next to the BIN price.

This morning, the company announced two changes to its LTO offering that should benefit sellers:

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My Thought Process on Afternic vs. Dan.com

Elliot Silver
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I list nearly all of my inventory quality domain names with BIN prices on Dan.com and/or Afternic. The majority of these domain names utilize the Dan.com BIN landing page. I want to share my thought process behind why I choose the Dan.com landing page and why I prefer to list names separately on both platforms.

When I list a domain name for sale on Dan.com with a BIN price, it syndicates to GoDaddy and its sales network. A prospective buyer searching for a domain name on GoDaddy’s website – or a partner like Namecheap – will see my domain name sale listing whether it is listed on Dan.com or Afternic.

If the domain name is not listed directly on Afternic with the LTO option enabled, the prospective buyer won’t have the option to buy it with a payment plan even if that option is available via the Dan.com landing page.

Here’s how the registration path looks without LTO enabled at Afternic:

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GoDaddy Verification an Unnecessary Speed Bump

Elliot Silver
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I won a domain name at GoDaddy Auctions on April 18, and it was delivered to my GoDaddy account this morning at around 4am. A few hours later, I went into my GoDaddy account, changed the nameservers to point to Afternic, and attempted to add it to my Afternic account so I could list it for sale.

For some reason, the domain name couldn’t be added to my account without verification via the addition of a third nameserver. The error message can be seen here for those who aren’t aware of what it looks like:

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