Earlier this month, I reported the sale of the Purple.com domain name. When the sale was reported, all signs appeared to show that the mattress startup, Purple, had acquired the Purple.com domain name. This has been confirmed.
If you visit Purple.com today, you can see the mattress company is now using the domain name. If you visit OnPurple.com, the domain name that was previously used by the startup, you will be forwarded directly to Purple.com.
This domain name acquisition makes a ton of sense. When people hear of a company called Purple, they generally assume it can be found on Purple.com. Now, there
When I think about the branding of 21 Inc. (aka 21.co) without any knowledge of the company, the only thing that really comes to mind is blackjack. 21.co is arguably a nice, short .CO domain name, but 21 doesn’t really say much about its brand. The company appears to have solved this brand issue by rebranding as 
Cover is a free app that tracks insurance rates and allows people to “cover” (aka get coverage for) items like cars, homes, pets, jewelry and electronics after taking a photo of the item using their phone. Cover uses CoverInsurance.com for its website, although the company has also been using UseCover.com to forward to CoverInsurance.com. Smartly, it looks like the company secured the Cover.com domain name.
Over the Fourth of July weekend, we had a BBQ for a group of friends and their families. We had a bunch of lawn games set up, including a game of ladder golf. To make a long story short, we bought the ladder golf game from one of the big box stores at the last minute, and the quality sucked.