Publisher’s note: Bill Hauck shared an insightful comment earlier this week about real estate domain names, and I asked him if he would be willing to expound on it in a blog post. Bill was kind enough to write the article below sharing some of his advice.
I’ve been a residential real estate agent for nearly 20 years and a domain name investor/enthusiast for at least the last ten years, maybe longer. During that time, I’ve purchased a number of real estate-related domain names to use for my real estate business, and others for the sole purpose of licensing or reselling. If you’re considering purchasing real estate-related domain names with the goal of licensing or reselling them to an end-user, my thought process as both Realtor and as a domainer may be of some help to you.
As a Realtor, I wanted to acquire geo-specific, real estate-related domains for lead generation. I was able to acquire several on Namejet and purchased (or negotiated trades for) other domains directly from the owners. Here is a list of domains I was willing to purchase over the years, albeit not at very high prices; SiouxFallsLots.com, SiouxFallsLand.com, SiouxFallsListings.com, SiouxFallsTeam.com, SiouxFallsCondos.com, SiouxFallsCondominiums.com, SiouxFallsBuilders.com, SiouxFallsBuilder.com, SiouxFallsSDRealEstate.com, SiouxFallsProperties.com and SiouxFallsHome.com. While I still own most of the above domains, the most desirable domains a Realtor can own, and more importantly may be willing to pay thousands of dollars for, are “City”Homes.com or “City”RealEstate.com. I was fortunate to acquire SiouxFallsHomes.com after many years of staying in touch with the owner and making generous offers for the domain.
In my opinion, “City”Homes.com is a bit shorter and slightly more brandable. However, I like the keywords in “City”RealEstate.com better and the domain can also be used for residential and commercial property. While there may be some money to be made in other real estate-related domain names, my personal preference when investing in geo real estate domains is to focus on “City”Homes.com and “City”RealEstate.com.
Once you have a quality real estate domain (RED) that you want to license or sell is to find an end-user. Years ago, I used to make lists of individual real estate agents and their e-mail addresses. While I had some early success that led to licensing three real estate domains (REDs), the returns weren’t high enough to justify all of the work. More recently, I’ve found that it’s become difficult to find e-mails addresses of individual agents, although I suspect there are services available for such purposes.
Here are some bullet points from my personal experience