General Domain Information

.Mobi Madness = .Mobi Sickness

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Wow…. I just spent the last half hour of my life reading Frank’s, Jay’s, Rick’s and Sahar’s blogs along with posts on a couple of forums about .mobi domain names and my head is spinning. I don’t understand why <some> people who have invested in .mobi feel the need to defend it like they are defending their children or family. Well, I guess I know why they feel the need, but it’s painful to watch.

It’s a freaking extension. If marketers promote it, investors will probably make money. If not, investors better hope they aren’t holding the bag like many of the speculators who bought names in other little used extensions. I don’t want to hear any more about bofa, disney, skype….etc. None of that means squat for 99.5% of the .mobi names that were registered based on speculation.

In my opinion, at best, some mobile-savvy marketers will buy .mobi names for THEIR brand, and some lucky .mobi speculators will make money (not just flipping to other speculators as it seems most of the successful investors are doing). At worst, .mobi is just another choice of extension that is owned by speculators and barely used by anyone.

Bottom line is that you can’t even have a rational conversation with most .mobi investors any more. It’s madness, and its making me sick!

WeddingChannel.com – Smart Interactive Marketers

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WeddingChannel.com is a company that uses generic domain names to its advantage. When you take the term “Wedding Channel” at face value, it doesn’t really mean much in terms an interactive company. My first thought would be that “Wedding Channel” is a television channel with shows focusing on the planning and execution of a wedding. Well, WeddingChannel.com is actually one of the largest online wedding resources.

In my opinion, the bread and butter of WeddingChannel.com is its wedding registry. Couples are able to sign up on WeddingChannel.com and link wedding registries from stores such as Bloomingdales, Tiffany’s, Macy’s, Crate & Barrel, Pottery Barn….etc. Guests are able to learn more about the couple, sign a guest book, see event details, and of course, they can purchase wedding presents from various registries all online. Because couples know that most guests will search for them on WeddingChannel.com, they sign up.

One reason for the success of WeddingChannel.com is that they own a ton of awesome generic domain names that all forward to the WeddingChannel.com website. If a person enters one of the company’s names, they will automatically land on WeddingChannel.com, where they are able to find what they need. Some examples of fantastic domain names owned by WeddingChannel.com include:

WeddingRegistry.com
BridalRegistry.com
BridalGowns.com
WeddingPlanner.com
Weding.com (They even own a high value typo!)

This shows that WeddingChannel.com “gets” domain names and uses them to promote their business. Some people don’t get this. They choose not to buy a generic name because they claim it will water down their brand. I think that’s crazy, because as long as they forward the traffic to their main site, the visitor will hardly notice.

Anyone who types in WeddingRegistry.com is looking to find (or create) a wedding registry. Instead of having to pay per click on someone else’s domain name, WeddingChannel.com OWNS ALL OF THIS TRAFFIC! If a person is searching for a wedding registry and they directly navigate to WeddingRegistry.com, Voila – they will find what they need at WeddingChannel.com.

Bullish on Domain Names

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5 Reasons the Domain Name Bull Market Will Continue

Andrew Alleman at Domain Name Wire gives 5 reasons + a bonus reason why the domain bull market will continue.   I am in agreement with him on this.   There has never been a better time to own  a generic domain name.

I would add two more reasons to Andrew’s list:

– Domain names are used by people in all corners of the world.   They criss cross socio-economic distinctions, race, religion…etc.   Everybody who wants to create a message that can be seen throughout the world needs a domain name.

– Compared to bricks and mortar retail locations, there is much less overhead with domain names.

House Approves Senate’s Ban on Internet Taxes

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Michael and Judi BerkensThanks to Mike for sending me this link this morning: House Approves Senate’s Ban on Internet Taxes

In an unanimous vote (402-0), the US House of Representatives approved an extension of The Internet Tax Freedom Act yesterday, prohibiting local and state governments from collecting taxes on various Internet services, including email and instant messages. This is good news, as a taxation on these types of services would have impacted just about everyone on the Internet, and it would have caused some drastic measures to police.

For the article, please click here.

Photo courtesy of Barbary Neu, borrowed from DNJournal

Domainer Magazine on Amazon.com

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Domainer Magazine can now be found on Amazon.com! Congrats to   Jerry Nolte and Mike St. John for their tremendous efforts in launching Domainer Magazine and for the impact its had so far on the domain business.

Domain Impact of the Weak Dollar

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canadian-flag.jpg

Back in the 1980s when the US economy was facing tough times and the dollar was weak against Asian currency, the Japanese swooped in and purchased a tremendous amount of New York City real estate. They realized that they could buy valuable real estate at a fraction of the real value. Once the dollar rebounded in the 1990s and US investors like Donald Trump began buying it back, many Japanese real estate investors made a fortune. With the recent currency woes facing the US dollar against the Euro and Canadian dollar, I believe we may see the same thing happen to domain name assets. Foreign investors now have the advantage of stronger currencies against the the US dollar, and they can afford to go on a domain spending spree.People may counter this theory by saying that because PPC payouts are made in US dollars it wouldn’t be a good deal for foreign investors to buy domain names. Do these people think that when the Mitsubishi Estate Company of Japan bought the Rockefeller Building in New York City, rent was paid to them in Yen? I am sure rent was paid in US dollars, and they were happy to buy this US property jewel at a discount.While the Euro is strongest against the US dollar, I don’t believe Europeans will be the most active buyers. There are too many European extensions that are popular (.uk and .de for example), so they may not take full advantage of the discounted US prices.I believe the spending spree will start north of the border in Canada. Some of the most prolific domain investment companies reside in Vancouver, British Columbia. Since Canada is so close to the US and .com names are certainly common in Canada, I predict the Canadians will be the biggest buyers of domain names while the dollar is weak. For the first time in 31 years, the Canadian dollar is on par with the US dollar, and it has grown 62% since 2002. Canadians are proud that their economy seems to be outperforming the economy of their US counterparts. What better way to show their economic advantage than buying property? Instead of just a real estate boom, I foresee a virtual real estate boom, and our friends north of the border could be leading that charge.

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