Like most others in the domain investment business, I read the news about the Uniregistry price increases on Domain Incite and Domain Name Wire yesterday afternoon. As the owner of fewer than 10 domain names that are new extensions, the price increase will not directly impact my business. The businesses most impacted by this will be domain name registrars who will have to pass along the price increase to customers.
I would imagine that domain name registrars are going to be tasked with informing customers of the large price increase. From my perspective, it would not be fair for these registrars to simply send out a renewal reminder email to registrants and sort of bury the fact that prices for some new domain names are going way, way up. I think they are going to have to make sure domain registrants know that the prices of some domain names will be rising (dramatically).
Unfortunately, the domain name business is not exactly transparent. Even if GoDaddy and other domain registrars explain that the upstream registry raised its prices, domain registrants are still going to have to pay GoDaddy, and they will likely be upset with GoDaddy if they care about their domain names. Once domain registrars begin sending these notification emails, recipients may worry about other new extensions as well, even those not currently impacted by the price increases. This is not good for the new gTLD business, particularly the domain registrars whose customers will face these dramatic price changes.
Another area that could cause some reputational damage




For some registries, it has been a more than four-year process to get their TLDs approved by China’s regulator, the Ministry of Industry and Information Technology (the enigmatic “MIIT”). However, with slow but steady MIIT approvals now coming out of China, what started with the MIIT’s policy revision some years ago, to the appointment of the equally abstruse “review committee” last year, has now resulted in “approved” foreign registries now legally selling their domains in China. While this is certainly good news, the process leading to MIIT approval is still a formidable one.
Yesterday evening, I wrote about the 