Part of an $8 Million + Deal |
101 Domain Part of an $8 Million + Deal

5 LogoAccording to a press release published earlier this afternoon, the domain name and business are pending sale as part of an $8 million+ deal. Sinclair Broadcast Group, a NASDAQ publicly traded company with a market cap of about $3.78 Billion, is buying Tennis Media Company, the owner of Tennis magazine and The deal is worth $8 million in cash and there is the potential for up to $6 million in earn outs.

Sinclair already owns the Tennis Channel, which is a television channel completely dedicated to tennis. According to the press release, “[T]he acquisition will create a unified media platform that combines, the most visited online tennis platform in the world, and Tennis magazine, the sport’s most circulated print publication, with Sinclair’s Tennis Channel, the 24-hour television and multimedia network dedicated to the sport.”

The press release did not break down the value of the domain name, but I would have to imagine ig Β is quite high. Obviously we are dealing with a fully active business and website on, but I would be curious if the company breaks down the value of the domain name if/when the company reports the acquisition in a future SEC filing. The website reportedly sees 25 million page views per month and and 2 million unique visitors each month. I am sure that the authoritative domain name has been helpful in its growth.

In the press release, was described as “the most valued online tennis domain,” and I would have to agree. I can’t really think of a better tennis-related domain name than

Thanks to the ICA’s Phil Corwin for sharing this news with me.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)

    Andrea Paladini

    Great name, no doubt! πŸ™‚
    BTW, according to, The Tennis Media Co LLC has revenue for approx 7.0 mln USD.

    March 1st, 2017 at 8:33 pm

    Dan Gustafson

    In the spirit of the Guinness beer ad from several years back, “BRILLIANT!!”

    March 1st, 2017 at 10:18 pm


    And on that note, I will appraise at minimum $xx,xxx,xxx, domain only. πŸ™‚

    March 2nd, 2017 at 2:00 am

    Golf is more valuable than tennis ?

    March 2nd, 2017 at 7:12 am


      Seriously, you’re kidding, yes?

      In reply to | March 2nd, 2017 at 6:35 pm

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