A news report caught my attention this afternoon. Rupert Murdoch launched a US version of his UK news publication, The Sun. Unfortunately for Mr. Murdoch, the publication was forced to use a hyphen in the domain name, The-Sun.com. The reason? TheSun.com has long been owned by another entity.

Rupert Murdoch launches US version of the tabloid The Sun https://t.co/uVpBcztZ4M pic.twitter.com/MTsZAEf2jd

— The Hill (@thehill) January 13, 2020

Typographical error domain names can still generate parking revenue for the registrant. Typically, the more valuable typo domain names are misspellings of popular websites that generate traffic. For instance, Googole.com is a typo domain name of Google.com (which happens to be registered to the search giant). Most frequently, typo domain names are simply mistyped by the user rather than errors caused by the corresponding brand.

“Snoopy,” a longtime domain industry participant, posted a poll on Twitter asking people what they think “has been the biggest domain industry change this decade?” Snoopy provided four options from which to choose and invited people to comment if they have another suggestion beyond the four he chose.

I would be interested in seeing what others believe to be the biggest industry change this decade either in Snoopy’s poll or in a comment:

A response I have come to see regularly in a domain name sales negotiation is that the prospect is content building the business on Facebook, Instagram, or another social media platform. Because they had some success building a following (and possibly a business) via social media channels, some business operators seem content continuing down that path, building a business on a third party platform.

A tweet yesterday evening from Y Combinator founder and venture capitalist Paul Graham should serve as a bit of a warning to companies who build their businesses on third party platforms: