DomainFest

After DomainFest Glow

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I returned from Hollywood late last night, and I have nothing but positive things to say about DomainFest. From catching up with friends to meeting people for the first time, it’s great to see so many people excited about the domain business. I don’t know of many other industries where the tradeshows and conferences are filled with the brightest industry leaders walking the floors, making connections, and talking about ways to advance the industry, and that alone was worth the price of admission.
I am still in shock, but I would like to thank my readers for voting my blog the Best Domainer Blog in the Domainers Choice Awards. There are so many great domain blogs now, and I still can’t believe my blog was chosen… WOW! As I said while accepting the award, I can’t believe how lucky I am to be able to wake up every morning, doing what I love – and being able to write about it. Speaking of the DCA, I have to mention that Donna and Sally were absolutely glowing, and their husbands, Mahony and Barry, looked very “Hollywood” in their tuxedos. It was a popular event, and I am sure it will remain popular, as it’s the only industry achievement awards where domainers can choose.
If you’ve never been to a domain conference, I highly recommend it to anyone in the industry or on the industry’s peripheral.   Whether its Domain Roundtable, TRAFFIC or DomainFest, you really can’t go wrong. When the audience was polled at one of the panels, close to half were attending their first domain conference. I would bet that almost all of them were happy they attended the conference. Whether the goal is socializing, networking, learning or dealmaking, DomainFest had it all. I hope to write more about the conference, but I have to run to an appointment.   More to come later…

Bookmarks.com – Smart Strategic Purchase

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At today’s Snapnames Live Auction at Domainfest, Lonnie Borck was the winning bidder for Bookmarks.com, purchasing it for $310,000. This is a fantastic domain name, and it is a great purchase to incorporate with his netRocket.com website, a bookmark scheduling service.
Bookmarks.com is the category killer domain name for netRocket’s vertical, and it was a smart purchase. Not only will this help drive targeted traffic to netRocket, it is also a nice defensive purchase, as it prevents another upstart company from owning the category.

Hollywood… Here I Come!

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It’s official. I just booked my trip to Hollywood for DomainFest. I will be headed out to California after my meeting on Tuesday and will be there until Thursday.
Hope to see you there!

Perfect Domain Auction Email Marketing Tactic

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The best direct marketing tactic for a live domain auction I’ve seen didn’t come from an auction house. Nope – it wasn’t from one of the major companies actually hosting the auction. Today I received an email from someone who has a domain name listed for sale in the upcoming DomainFest Snapnames Live Auction.

To Whom It May Concern:
Wu.net will attend the Domainfest auction (in person and also online) from Jan. 22, with reserved price of only US$ 10,000.
If you are interested, please visit their website as soon as possible, and make all the necessary preparations:
https://www.snapnames.com/liveAuctions.do
Thank you and good luck!
Meken”

I’ve seen many complaints from people who have names in various live auctions, and many of them are related to the auction house not doing a good enough job of bringing potential buyers to the auction. This seller isn’t going to simply rely on the auction house to bring a buyer for his name. He is going through his past emails, finding people who have inquired about this name in the past, and encouraging them to sign up and bid. I had sent him an email in October of 2006 when I was in the market for a 2 letter .net domain name.
I applaud Meken for not relying on Snapnames to bring potential bidders to the auction for WU.net (although with their fantastic auction inventory, I don’t think it will be a problem). I also happen to think he has a reasonable reserve price of just $10,000 for this nice domain name. I would bet that WU.net will have a new owner in a couple of weeks.

NYC Domainer Dinner – January 21

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For those of you who are unable to attend DomainFest, I am organizing a Domainer Dinner in New York City on Monday, January 21 at Dos Caminos in Manhattan. If you are interested in attending, please drop me a note ASAP. We have several people commited so far, and I need to confirm the reservation by this Thursday.

Breaking News: Oversee Acquires Moniker

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According to this just distributed press release, Oversee.net has acquired domain registrar Moniker. I assume this is the news to which Rick Schwartz was referring this morning. More information about this can be found on Moniker’s homepage.
It will be interesting to see what will happen with the two major domain conferences (DomainFest and TRAFFIC) and their live auctions. Domain Sponsor (an Oversee.net company) is a founding partner of DomainFest, which features the SnapNames Live Auction from January 22-23, and TRAFFIC features the Moniker Live Auction on February 20 in Las Vegas.
I am sure we will soon learn more about how this news will impact the industry.

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