A Response to “The Price is Too High”

As a domain investor, I am accustomed to hear a prospective buyer tell me “the price is too high.” While they may actually be right about that, more often than not, I think they are stating that as a fact when it is more a matter of their opinion. Alternatively, they may have set a maximum budget in their head, and the asking price is beyond that.

I want to share a response that could be effective when dealing with someone who tells me the price of my domain name is too high: I simply ask them to share some examples of public domain name sales and prices that they believe are comparable to mine to prove that the price is too high.

5x Flip for EXL.com at Sedo

Earlier this year at the end of March, EXL.com sold via Sedo for just $10,000, as reported by NameBio. I would say this is probably one of the best buys on a publicly reported domain name sale so far this year. I think most serious domain investors would have been happy to acquire that domain name for just $10k.

This afternoon, Sedo released its top weekly domain name sales, and EXL.com was the top public domain name sale of the week. EXL.com sold for $50,000 this past week. A 5x ROI (less Sedo’s commission) is pretty solid in such a short period of time.

Did Collect.com Sell as Part of $350k Bankruptcy Deal?

This morning, I saw Collect.com in my DomainTools Domain Monitor email, and it appears to have changed hands. The new registrant of the Collect.com domain name is a company called Cruz Bay Publishing, Inc. On the Collect.com home page, there are several publication logos featured.

I wanted to see if I could learn more about the sale / acquisition of Collect.com, and based on some cursory research, I believe the domain name sold as part of a bankruptcy sale. Here’s more information about the sale from an article published on MediPost in June of this year:

Gifts.com Sold in Bankruptcy Auction

In June of this year, FTD Companies filed for bankruptcy. The company, which has long been associated with the floral business, was also involved in the general gift and personalization business.  The company has operated brands such as Shari’s Berries, Personal Creations, Gifts.com, and others.

RX.com Acquired by Brent Oxley for $1m

Last week, I reported that RX.com was sold via Sedo for $1 million, in a deal brokered by Dave Evanson. It stands as the third largest public domain name sale of the year (to date). In this morning’s Registrant Alert email from DomainTools, it was revealed that Texas entrepreneur and domain investor Brent Oxley was the buyer of RX.com after it moved out of Sedo’s domain name transfer account.

“#MoscowMitch:” Cashing in on a Trend

I’ve never been a huge fan of buying trend domain names. More often than not, a trend peters out super fast or has some legs before being forgotten (see covfefe domain names, for example). One trend domain name apparently resulted in a $2,500 sale, as reported by the buyer: