Earlier this year at the end of March, EXL.com sold via Sedo for just $10,000, as reported by NameBio. I would say this is probably one of the best buys on a publicly reported domain name sale so far this year. I think most serious domain investors would have been happy to acquire that domain name for just $10k.
This afternoon, Sedo released its top weekly domain name sales, and EXL.com was the top public domain name sale of the week. EXL.com sold for $50,000 this past week. A 5x ROI (less Sedo’s commission) is pretty solid in such a short period of time.
I also think the buyer of EXL.com got a pretty good deal as well. I think EXL.com could be a six figure domain name to the right buyer, so acquiring it for $50k is a nice purchase.
Sometimes it’s about being in the right place at the right time with the right amount of free cash to make a deal.