In September of 2019, I posted an article highlighting a domain name acquisition request from Basecamp CEO Jason Fried. At the time, Jason’s requirements were that the domain name “Must be 3-5 letters, must be pronounceable, must be a .com.” In a tweet today, it looks like Jason revealed the domain name that his company acquired – and it’s pretty awesome – Hey.com:

It looks like Walmart acquired a, ahem, sexy domain name. According to Whois records, Lingerie.com is now registered to Wal-Mart Stores, Inc.. The domain name is registered at MarkMonitor, the brand protection registrar the company uses for its domain name management. Lingerie.com had previously been registered under privacy proxy at Moniker.

The acquisition of Lingerie.com was reported in a tweet from Jamie Zoch:

Many domain investors rely on outbound marketing to sell their domain names. Domain investors have many methods for scouting for prospective buyers, and one way that is popular is to find registrants who have similar or complementary domain names that might benefit from buying another domain name. Some people use lead generation tools found via tool providers like Estibot and Dropping.com, and others find leads on their own.

I want to share a tip to help people find prospective buyers for their domain names, and I think it can be helpful whether using lead generation tools or if searching by hand.

XL Airways was a low cost airline that declared bankruptcy and was set to have its assets liquidated. One of the assets the airline owned and used is the valuable two letter XL.com domain name. I recall hearing about the bankruptcy filing, but I did not pay close attention to it, nor did I follow along to see what would happen to the domain name. Apparently, the auction for XL.com was held earlier today in France.