Over the weekend, George Kirikos tweeted about a major domain name acquisition that was reported in a SEC filing. Benefytt Technologies Inc., a company that until March 6, 2020 was called Health Insurance Innovations, reported a domain name acquisition in the amount of $8,133,000 in 2019. Unfortunately, the domain name that was reportedly acquired was not specifically identified by the company.

George tweeted about the domain name acquisition report and his belief that the domain name that was acquired was HealthInsurance.com:

I found a potentially huge domain deal today at:https://t.co/NaQuyKeLpN

page 9 lists “Acquisition of domain name” for USD $8,133,000

Still researching, but I think that might be for HealthInsurance(.)com (seems to fit https://t.co/Uyi67WOQkB, for example).

Any thoughts? ⁉️

— George Kirikos (@GeorgeKirikos) March 7, 2020

In my morning Name Server Alert email from DomainTools, I saw the valuable Acoustic.com domain name had changed hands. Acoustic.com is now registered to International Business Machines Corporation (IBM). Although the domain name does not resolve to a website at the time of publication, I am sure the domain name will be used by the business currently operating on Acoustic.CO.

The launch of Acoustic was announced in a press release in June of 2019. Acoustic was a rebrand and independent launch of IBM’s Watson Marketing. Here’s an excerpt from the press release describing what Acoustic is: