Michael Bilde from Embrand shared a blog post with me from a hosting company based in Denmark called UnoEuro. In the March 9th blog post (written in Danish), the company announced that it was rebranding as Simply.com. In fact, if you type in UnoEuro.com, you will be redirected to Simply.com. The move was designed to make it easier for customers to remember and type-in the company’s brand name.
Here’s a translated excerpt from the blog post covering the reason for rebranding UnoEuro to Simply.com, courtesy of Google Translate:
Over the weekend, George Kirikos tweeted about a major domain name acquisition that was reported in a SEC filing. Benefytt Technologies Inc., a company that until March 6, 2020 was called Health Insurance Innovations, reported a domain name acquisition in the amount of $8,133,000 in 2019. Unfortunately, the domain name that was reportedly acquired was not specifically identified by the company.
Domain broker James Booth has been operating his domain brokerage under the 
In my morning Name Server Alert email from DomainTools, I saw the valuable Acoustic.com domain name had changed hands. Acoustic.com is now registered to International Business Machines Corporation (IBM). Although the domain name does not resolve to a website at the time of publication, I am sure the domain name will be used by the business currently operating on 