Over the weekend, George Kirikos tweeted about a major domain name acquisition that was reported in a SEC filing. Benefytt Technologies Inc., a company that until March 6, 2020 was called Health Insurance Innovations, reported a domain name acquisition in the amount of $8,133,000 in 2019. Unfortunately, the domain name that was reportedly acquired was not specifically identified by the company.
George tweeted about the domain name acquisition report and his belief that the domain name that was acquired was HealthInsurance.com:
I found a potentially huge domain deal today at:https://t.co/NaQuyKeLpN
page 9 lists “Acquisition of domain name” for USD $8,133,000
Still researching, but I think that might be for HealthInsurance(.)com (seems to fit https://t.co/Uyi67WOQkB, for example).
Any thoughts? ⁉️
— George Kirikos (@GeorgeKirikos) March 7, 2020
I sent an email and made a phone call to Investor Relations and several Benefytt Technologies Inc. executives to ask if they could confirm the $8+ million acquisition was for HealthInsurance.com. As of the time of publication, I have not heard back from anyone from the company. I hope the company does confirm it acquired HealthInsurance.com for $8.133 million so it gets archived in DNJournal and NameBio, but until then, we can only speculate that this domain name was acquired.
The transcript from the company’s recent earnings call was published on Motley Fool, and the HealthInsurance.com domain name was mentioned a couple of times on the call. I want to share an excerpt from the transcript with Benefytt’s CEO and President Gavin Southwell answering a question about what the company has planned for HealthInsurance.com:
“Cullen Johnson — B. Riley FBR — Analyst
OK. Yes, thank you. I appreciate that. Could you perhaps walk through the new e-commerce platform, healthinsurance.com a little bit?
Gavin Southwell — Chief Executive Officer and President
Yes. Happy to. We acquired the asset in 2019, and we’ve been working on a build out. There’s two parts about it which we’re excited about.
One is, as a domain, its ability to simply just generate demand. It’s also from a consumer engagement demand generation side. But secondly of course to build it to be a comparison and an enrollment tool is something we put a lot of time and effort into and that’s a really exciting thing for us to have. So we’re going to talk about it a lot more as we go through 2020, but I think having such a powerful domain and the ability to build on it and having this comparison and enrollment capability, is a really exciting thing for us.
So we’ve been investing not just in the asset, but in adding resource around it with leadership and key hires. So it’s something we’re going to talk a lot more about as we go through 2020. So no, but yes, thanks for asking. “
HealthInsurance.com is a great domain name, and perhaps the sale will be confirmed, making it the second largest publicly reported domain name sale of 2019 behind the $30 million sale of Voice.com.
HealthInsurance.com for $8.133 million, not bad for a two-word Exact Match Domain.
Take that domain experts that still think two-word EMD domains are not valuable anymore!
Category Killer Domain Name!
indeed…and worth gold
I haven’t seen anyone claim EMD’s are not valuable anymore, but values are down perhaps 90% from the peak. At the price they paid it is very risky move, depending entirely on whether they can rank well or not.
This name could have earned $500k+ per year from PPC around 2006. Might have been worth $8million wholesale!
Great sale. Now I’m going to have to increase the asking price of InsuranceQuote.com.
Health care accounts for 18% of GDP, biggest sector by far. No wonder that health care related keyword domains are selling for serious money. Biggest business in the world. $8m is pocket change in this industry.
HealthTechnologies.com on the market for a fraction of that…
It is a reg fee name, let’s not start doing ridiculous comparisons like that.