I like the idea of operating my own landing pages. For better or worse, I have autonomy over the exact design of my landing pages, and I can test pretty much anything. I can change the colors, I can change the text, I can add or subtract form fields, I can enhance or remove the phone number. With my own landing pages, I can pretty much do whatever I want, as long as I can either do it on my own or pay a designer to do it for me.
There are some costs to doing this, beyond the actual cost of paying a designer to make changes on my behalf. Lost leads is an incalculable cost, and I want to share a recent experience.
