Report: Sleep.com.au Sold for $100,000

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According to a report on Domainer.com.au, the Sleep.com.au domain name was sold for $100,000 AUD on the Drop.com.au domain name auction platform. (Update: It would appear that the sale is in AUD rather than USD. Assuming it is AUD, that would be approximately $66,559 in USD.):

Once this sale is confirmed, it will rank as the one of the largest ccTLD domain name sales of 2020 in DNJournal. It would also rank in the top 20 domain name sales of 2020, tying the $100,000 sales of Winemaker.com, BTI.com, and Barri.com 50 domain name sales of 2020, assuming the sale currency was in AUD.

According to NameBio, the $100,000 AUD sale of Sleep.com.au will rank in the top 11 .com.au domain name sales of all time. Interestingly, Sleeping.com and Snoring.com each sold for just over $500,000 in 2018. Mattress Firm owns the Sleep.com domain name.

At the time of publication, Sleep.com.au resolves to a parked page, so it is unclear how the domain name will be used.

8 COMMENTS

    • Snoopy, you don’t play in the .au domain space so with respect, you have no idea about the number and value of sales

    • I don’t like the word ‘booming’ either.

      Good quality .com.au domain names have always sold for 6 figures.

      In Australia, there has been a lot of policy red tape that has discouraged the reporting of sales and still does, even today.

      For example, until 2008 it was impossible to sell a domain name on its own. Someone bought Sport.com.au in the original auDA auctions in 2003 for and offered it for sale shortly after, only to have auDA cancel the licence due to policy.

      Non-disclosure agreements insisted upon by buyers, the legacy of policy red tape and the incentive for sellers to keep sales private so that they can reinvest in more domains has meant that DOZENS of .com.au sales at the 6 figure level have gone unreported.

      All the same, the .com.au market while not quite ‘booming’ yet, is indeed beginning to pick up. Anecdotally I can say that I and other investors I have spoken with have had an increase in enquiries over the past 3 weeks.

      This is likely due to a post-Covid rally. The years following the GFC were some of the best for domain names, both at the .com level and .com.au here in Australia. From crisis is borne renewal. Renewal and a changed competitive landscape means marketing assets become more valuable. New buyers emerge.

      I would not consider .com.au to be booming just yet. We are heading that way though.

      A list of top public or published sales can be found at:

      https://www.ebranding.com.au/why-you-should-invest-in-a-great-au-domain/

      However most of these are in fact expired domain auction results, ie 24 hour auctions and bought by investors.

      If this shocks any of you from the US, just remember our wages and property prices are much higher here in Australia.

  1. Hi Elliot, I have a generic question. How do Sedo and SnapNames manage to sell 265.cc for 25K and 999555.com for 44k? Are they really worth that much or clever marketing. Even if they were available for $10, I wouldn’t have bought them.

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