When it comes to domain investing and selling domain names, there is a wide variety of thoughts on optimizing domain name sale prices. Some people, like Rick Schwartz, will almost never sell a domain name for less than the optimal market value. As you should know, Rick has done very well with his domain investments and this strategy.
I tend to utilize a different strategy for my domain name sales. For my “inventory” domain names, which make up approximately 90% of my domain portfolio, I try to achieve as high of a price as possible, but I am content selling for a fair price and nice ROI even if the sale price is not optimal.




Domain broker Kate Buckley announced that her company (