Why I Don’t Hold Out for Top Dollar

When it comes to domain investing and selling domain names, there is a wide variety of thoughts on optimizing domain name sale prices. Some people, like Rick Schwartz, will almost never sell a domain name for less than the optimal market value. As you should know, Rick has done very well with his domain investments and this strategy.

I tend to utilize a different strategy for my domain name sales. For my “inventory” domain names, which make up approximately 90% of my domain portfolio, I try to achieve as high of a price as possible, but I am content selling for a fair price and nice ROI even if the sale price is not optimal.

More Sales Data Coming from DAN and GoDaddy

In the coming months, we will begin to see more domain name sales data shared publicly by two of the largest domain name sales platforms. This morning, GoDaddy and DAN separately announced that more domain name sales transacted on their platforms will be publicly shared and reported.

DAN announced its privacy policy change on Twitter, providing details about how sellers are able to opt out of sharing sales they transact on the platform:

Right of the Dot Reports Sales of Kick.com and Cogent.com

Monte Cahn, CEO of Right of the Dot, sent me an email to let me know his firm has brokered two large domain name sales. Kick.com was sold for $276,077.45 and Cogent.com was sold for $60,029.60. I believe both of these domain names had been previously registered to New Ventures Services, Corp., which is a portfolio company associated with Web.com.

Believe.com Sold for $200,000 via Kate Buckley

Domain broker Kate Buckley announced that her company (Buckley Media) successfully brokered the sale of Believe.com for $200,000. Based on the current Whois records, it would appear that the deal has already transacted.

The sale was announced via Kate’s Twitter account earlier this morning:

This is the second six figure sale Kate brokered this month. Less than a week ago, Kate announced the $100,000 sale of GreenStreet.com. That sale is currently tied for the 17th largest publicly reported domain name sale of 2020, as reported by DNJournal. The $200,000 sale of Believe.com will rank as the sixth largest sale of the year (to date) tying the $200,000 sales of Profitable.com, Shop.app, and AOA.com. I also added the sale of Believe.com to the Embrace.com list of one word .com domain name sales.

Payment Plans: Cover Your Costs and Use an Escrow Service

I read AbdulBasit Makrani’s thoughts about payment plans on NamePros, as well as the commentary added by others. I thought I would share a couple of additional pieces of advice that I think could be helpful based on my own experiences.

I have done somewhere around 10+/- deals using payment plans. For all of them except for one, I used either Escrow.com, DAN.com, or John Berryhill for the escrow / holding service. There are other companies that offer payment plan deal facilitation, but I have not used any other services. Based on my experiences, there are two things I would suggest – use a third party provider to facilitate the deal and do your best to ensure all of the fees are covered with the first payment.

Payment plans can be beneficial for several reasons. The buyer will be able to purchase a domain name that might not be affordable without a payment plan, and if they buyer fails to make payment in full, the seller keeps the payments and gets the domain name back. Aside from not getting paid in full upfront, I don’t see many drawbacks that can’t be worked out in the payment plan agreement.

GreenStreet.com Sold for $100,000 via Kate Buckley

This afternoon, domain broker Kate Buckley of Buckley Media announced that she brokered the sale of the GreenStreet.com domain name for $100,000: