Earlier this morning on Twitter, James Booth reported that his company sold Picture.com for $225,000. The buyer is reportedly Brent Oxley, although the Whois registration information is private at Namecheap, and the nameservers are not yet updated:
— James Booth (@DomainBooth) November 7, 2020
Last month, James successfully defended the Picture.com domain name in a UDRP proceeding. In its decision, the panel ruled that “the Complainant has abused the administrative proceeding and engaged in reverse domain name hijacking.” Picture.com is a high value dictionary .com domain name, and a company can not use the UDRP as a means to take a valuable asset for less than it is worth. The domain name was defended by domain industry attorney Stevan Lieberman.
In the UDRP proceeding, it was revealed that James had acquired Picture.com in October of 2019 for $110,000. A $225,000 sale means his investment brought more than a 100% ROI in less than a year. Of course, this does not include the legal fees James spent defending the domain name from being taken in the UDRP proceeding.
Once Ron Jackson records this sale on DNJournal, it will rank in the top 10 public domain name sales of 2020. It moves James’ $205,000 sale of Free.co.uk out of the top ten public domain name sales of the year. I also added both sales of Picture.com to the Embrace.com list of one word .com domain name sales.