One of the most common questions I am asked and I see being asked on NamePros, Twitter, and elsewhere is related to knowing what types of domain names to buy that will be desired by end user buyers. After all, it is simple to buy domain names but a domain investment business needs to sell domain names to survive and thrive.
Sedo, NameJet, and SnapNames report the domain name sales transacted on their platforms when privacy is not requested on a weekly basis. GoDaddy has begun reporting the largest sales transacted on its platform on a trailing basis. NameBio records all of these sales and many additional sales. What gets the most coverage, though, is the largest sales on each platform while the smaller sales tend to get lost.
Someone I follow on Twitter responded to someone else, and I noticed that she is sharing lists of domain name sales transacted on DAN from the prior day:
Public Dan Transactions 12th Jan 2021
Very interesting day!
🚀Huge day- 47 sales (most yet)
🚀Whopping 72% .com
🚀.nl takes second place at 10%
🚀25% are geo service
🚀12% domains less than 30 days old
🚀44% domains less than 1 year old
🚀Highest CPC $15.64
— Leanne (@LeanneMac) January 13, 2021
These sales are reported by DAN, but they seem to go largely unnoticed. This is likely because the sale report does not include the prices, nor does it include terms. That being said, I think this is valuable information that people can use to get an idea what is selling.
I would not make any decisions about pricing when looking at these sales, but I think it could be helpful to people who are new to domain investing who want to see what types of domain names sell on a daily basis.