Make.com Appears to Have Sold

0

It would be difficult to pick the top domain name in the Digimedia portfolio. The company holds one of the most valuable privately-held domain name portfolios with hundreds of exceptional domain names. If I were asked to make a list of the top 10 domain names I have seen in the company’s portfolio, Make.com would likely be on the list. It appears that Make.com was sold by the company.

Digimedia infrequently sells its assets, so it is notable when I see one of the company’s domain names change hands. Over the weekend, I detected a Whois change via one of my DomainTools monitor alerts. Make.com transferred to United Domains with Whois privacy enabled. It had previously been registered to Digimedia at Tucows.

Dan.com to Introduce “Request Price” Button

5

Dan.com announced on Twitter that customers will be able to show a “Request Price” button on their landing page in lieu of a buy it now price, make offer field, or combination. In its tweet, two preview graphics were shown so people can see how they look on a landing page:

I understand the idea behind Request Price but I doubt I would use it very often. I would rather either have a set BIN price for my domain names or a Make Offer field to weed out tire kickers.

Brandforce Sells Lender.com for $550,000

1

In a Domain Monitor email from DomainTools last week, I saw that Lender.com transferred from Fabulous to GoDaddy under Whois privacy. I reached out to Brandforce Co-Founder & Vice President Louis Pickthall, who confirmed that his company sold the domain name. The sale price of Lender.com was $550,000. The sale was brokered internally by Stephen Byrne.

The Efty nameservers directing visitors to the customized Brandforce landing page did not yet change, so it is unclear who acquired Lender.com or how this domain name will be used.

Reach Out Before the End of the Year

The end of the year can be a pretty good time to sell and buy a domain name. Companies may have extra money to spend, particularly related to marketing budgets. Individuals may be in a more jolly mood and may be more willing to fork out cash on a domain name acquisition. On the flip side, some companies are probably struggling and want to hit revenue numbers. Some people have probably spent more than they wish on holiday gifts and expenses.

Right now is probably a very good time to reach back out to rekindle a deal that didn’t make it over the finish line.

Be Consistent with Pricing

2

When business is humming along, I have the tendency to increase my prices because I am more willing to lose a less than ideal deal to secure a great sale. When things haven’t been going as well as I would like, my pricing may be a bit more flexible. This is particularly true on the higher end inventory I don’t price unless asked.

Nat Cohen shared some solid advice on Twitter that illustrates why price consistency can be helpful to domain investors. He highlights a recent negotiation he had with someone who had previously inquired about one of his domain names:

They Don’t Always Come Back

8

A couple of weeks ago, I received a $4,000 offer on a domain name I acquired in auction for $69 in October of 2020. The domain name was priced at just shy of $20,000, and I have not received any other offers or inquiries for it in the last year +. I offered to reduce the price a bit and the prospective buyer came back with a best and final offer of $5,000 as he had an alternative option as a backup. I made one more counter offer and the buyer stood at $5k.

This is the kind of domain name I consider to be replaceable inventory. I typically buy several of these domain names each week, and there is nothing I would consider inherently special about this domain name. A decent $5,000 offer coupled with the fact that I did not receive any other interest in the last year led me to reconsider the offer and decide I would take it.