Reach Out Before the End of the Year

The end of the year can be a pretty good time to sell and buy a domain name. Companies may have extra money to spend, particularly related to marketing budgets. Individuals may be in a more jolly mood and may be more willing to fork out cash on a domain name acquisition. On the flip side, some companies are probably struggling and want to hit revenue numbers. Some people have probably spent more than they wish on holiday gifts and expenses.

Right now is probably a very good time to reach back out to rekindle a deal that didn’t make it over the finish line.

Be Consistent with Pricing

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When business is humming along, I have the tendency to increase my prices because I am more willing to lose a less than ideal deal to secure a great sale. When things haven’t been going as well as I would like, my pricing may be a bit more flexible. This is particularly true on the higher end inventory I don’t price unless asked.

Nat Cohen shared some solid advice on Twitter that illustrates why price consistency can be helpful to domain investors. He highlights a recent negotiation he had with someone who had previously inquired about one of his domain names:

They Don’t Always Come Back

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A couple of weeks ago, I received a $4,000 offer on a domain name I acquired in auction for $69 in October of 2020. The domain name was priced at just shy of $20,000, and I have not received any other offers or inquiries for it in the last year +. I offered to reduce the price a bit and the prospective buyer came back with a best and final offer of $5,000 as he had an alternative option as a backup. I made one more counter offer and the buyer stood at $5k.

This is the kind of domain name I consider to be replaceable inventory. I typically buy several of these domain names each week, and there is nothing I would consider inherently special about this domain name. A decent $5,000 offer coupled with the fact that I did not receive any other interest in the last year led me to reconsider the offer and decide I would take it.

Should I Share the Sale Price

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A little over a week ago, I detected a domain name sale with the help of DomainTools and its domain monitor tool. I had been tracking that domain name since it last sold in private, so I contacted the seller to ask if he could share the sale price. He shared the price and some details with me, and I reached out to the platform to confirm and ask a follow up question.

It wasn’t so much the need to confirm the sale price because I trust the seller, but I like to ensure everything is accurate. A representative from the platform told me the company could not confirm the price or share details unless it has permission from the buyer as well as the seller. The company had reached to the buyer, and the buyer did not respond to their query.

I just posted a poll on Twitter asking people if I should share the price in a tweet or my blog, and I would like to know what you think:

Try to Outbound in the “Offseason”

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I don’t do much outbound marketing to sell domain names these days. In the past, I spent a fair amount of time reaching out to prospective buyers, and the timing of emails is important. I don’t have the data to share what day or time of day is best to send emails, but I do think it is important to send outbound sales pitch emails during the “offseason” or “shoulder season.”

Place.com Acquired for $3 Million

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On Wednesday, GeekWire reported on the $100 million funding round of a real estate startup called Place. The company is now valued at $1 Billion, and it wisely uses Place.com for its website. Most interestingly to domain investors, the article shared that Place.com was acquired for $3 million. Jeff Eckhaus spotted the sale price and shared it on Twitter:

Here’s an excerpt from the article discussing the purchase price for the Place.com domain name: