Dan.com to Introduce “Request Price” Button

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Dan.com announced on Twitter that customers will be able to show a “Request Price” button on their landing page in lieu of a buy it now price, make offer field, or combination. In its tweet, two preview graphics were shown so people can see how they look on a landing page:

I understand the idea behind Request Price but I doubt I would use it very often. I would rather either have a set BIN price for my domain names or a Make Offer field to weed out tire kickers.

Brandforce Sells Lender.com for $550,000

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In a Domain Monitor email from DomainTools last week, I saw that Lender.com transferred from Fabulous to GoDaddy under Whois privacy. I reached out to Brandforce Co-Founder & Vice President Louis Pickthall, who confirmed that his company sold the domain name. The sale price of Lender.com was $550,000. The sale was brokered internally by Stephen Byrne.

The Efty nameservers directing visitors to the customized Brandforce landing page did not yet change, so it is unclear who acquired Lender.com or how this domain name will be used.

Reach Out Before the End of the Year

The end of the year can be a pretty good time to sell and buy a domain name. Companies may have extra money to spend, particularly related to marketing budgets. Individuals may be in a more jolly mood and may be more willing to fork out cash on a domain name acquisition. On the flip side, some companies are probably struggling and want to hit revenue numbers. Some people have probably spent more than they wish on holiday gifts and expenses.

Right now is probably a very good time to reach back out to rekindle a deal that didn’t make it over the finish line.

Be Consistent with Pricing

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When business is humming along, I have the tendency to increase my prices because I am more willing to lose a less than ideal deal to secure a great sale. When things haven’t been going as well as I would like, my pricing may be a bit more flexible. This is particularly true on the higher end inventory I don’t price unless asked.

Nat Cohen shared some solid advice on Twitter that illustrates why price consistency can be helpful to domain investors. He highlights a recent negotiation he had with someone who had previously inquired about one of his domain names:

They Don’t Always Come Back

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A couple of weeks ago, I received a $4,000 offer on a domain name I acquired in auction for $69 in October of 2020. The domain name was priced at just shy of $20,000, and I have not received any other offers or inquiries for it in the last year +. I offered to reduce the price a bit and the prospective buyer came back with a best and final offer of $5,000 as he had an alternative option as a backup. I made one more counter offer and the buyer stood at $5k.

This is the kind of domain name I consider to be replaceable inventory. I typically buy several of these domain names each week, and there is nothing I would consider inherently special about this domain name. A decent $5,000 offer coupled with the fact that I did not receive any other interest in the last year led me to reconsider the offer and decide I would take it.

Should I Share the Sale Price

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A little over a week ago, I detected a domain name sale with the help of DomainTools and its domain monitor tool. I had been tracking that domain name since it last sold in private, so I contacted the seller to ask if he could share the sale price. He shared the price and some details with me, and I reached out to the platform to confirm and ask a follow up question.

It wasn’t so much the need to confirm the sale price because I trust the seller, but I like to ensure everything is accurate. A representative from the platform told me the company could not confirm the price or share details unless it has permission from the buyer as well as the seller. The company had reached to the buyer, and the buyer did not respond to their query.

I just posted a poll on Twitter asking people if I should share the price in a tweet or my blog, and I would like to know what you think: