In a Domain Monitor email from DomainTools last week, I saw that Lender.com transferred from Fabulous to GoDaddy under Whois privacy. I reached out to Brandforce Co-Founder & Vice President Louis Pickthall, who confirmed that his company sold the domain name. The sale price of Lender.com was $550,000. The sale was brokered internally by Stephen Byrne.
The Efty nameservers directing visitors to the customized Brandforce landing page did not yet change, so it is unclear who acquired Lender.com or how this domain name will be used.
Once this sale is reported to DNJournal, it will rank around the 25th largest publicly reported sale of the year. It will tie the $550,000 sale of Wolf.com earlier this year. I also added the $550,000 sale of Lender.com to the Embrace.com list of recent one word .com domain name sales.
In addition to the sale of Lender.com, Louis also told me his company sold Hookup.app in June for $45,000 and sold Monkey.app for $13,000 last week.