According to a Seeking Alpha article covering the most recent Gambling.com earnings call, the publicly traded Gambling.com has acquired the Casinos.com domain name from Caesars. Terms of the deal were not shared on the earnings call, but the company seemed elated with the acquisition.

Here’s what Charles Gillespie, CEO of Gambling.com, stated about the acquisition of Casinos.com on the earnings call:

Last week, Ankur Nagpal shared how much he paid to buy the Ocho.com ($45,000) and Teachable.com ($25,000) domain names. I thought he got a great deal on each of these acquisitions. In his tweet, Ankur asked others what they paid for “a dope domain“:

Whenever I see a startup with a premium .com (which I think is a dope way to differentiate, btw) I’m always curious to know how much it cost

Our numbers were:

$25K for teachable .com in 2015
$45K for ocho .com in 2022

If you own a dope domain, how much did you pay for it?

— Ankur Nagpal (@ankurnagpal) November 1, 2022

Quite a few entrepreneurs and founders replied to share the acquisition prices for their domain names. The Twitter thread is worth a read.

In a Domain Name Wire article, James Iles recently wrote about the launch of Ocho Wealth, which uses the valuable Ocho.com domain name. At the time of publication, the acquisition price of Ocho.com was not known. If I would have guessed the acquisition price, I surely would have been in the six figures. Ocho.com is a Spanish one word .com domain name, is easy to spell, and it is short. It has all the hallmarks of a valuable domain name.

I occasionally send outbound emails to sell domain names. I combine a variety of Google search results with the lead generation tool at Dropping.pro to create a small and highly targeted list of prospective buyers for each domain name I want to sell via outbound marketing. One thing that doesn’t change much is the content of the email.

Frankly speaking, I am not a data driven results person. I don’t do any testing of my outbound email efforts because I don’t and have never sent enough emails to allow me to get actionable results. I have also felt aligning a particular domain name with the right person at the right company is far more important than the email messaging.

That being said, I am a bit tired of sending a similar email for different domain names. In addition, rewriting my own email will likely produce a very similar sounding email, which sort of defeats the purpose.

This morning, Michael Cyger tweeted about an AI copywriting tool called CopyLime that may be able to help domain investors craft a better email than what they are currently using:

When a prospective buyer makes a serious offer to buy one of my domain names, I like to ask a question like this:

When could you close on the deal?
When could you pay for the domain name?

These similar questions can help me determine if it is a bonafide offer or someone who is just trying to get a price. There’s nothing really wrong with the later if it is a genuine buyer, but my pricing may be different depending on how the buyer answers the question.