According to a Seeking Alpha article covering the most recent Gambling.com earnings call, the publicly traded Gambling.com has acquired the Casinos.com domain name from Caesars. Terms of the deal were not shared on the earnings call, but the company seemed elated with the acquisition.
Here’s what Charles Gillespie, CEO of Gambling.com, stated about the acquisition of Casinos.com on the earnings call:
“To continue to best position ourselves for the future of iGaming around the world, we recently completed the acquisition of a superstar marquee domain, which, in our view, is the single most desirable and valuable domain name for companies in our line of business, Casinos.com.
The addition of Casinos.com to our already best-in-class domain portfolio enables us to build another powerhouse global brand alongside Gambling.com using our existing teams, technology and knowhow.”
Since the deal closed in the Fourth Quarter of this year, perhaps the acquisition cost of Casinos.com will be reported in the company’s next quarterly report. In fact, in the company’s quarterly report for activity through September 30th, the company mentioned the acquisition in the section covering events after the reporting period. “In November 2022, the Company acquired the Casinos.com domain name,” the company shared.
It does not appear that Caesars did much with the Casinos.com domain name. Using Archive.org, I can see the domain name was used to forward traffic to Caesars website. Judging by the coming soon page, it looks like Gambling.com has plans to build Casinos.com into a uniquely branded casino-related platform.