The New York Times published an article about a non-profit organization formerly known as The Brooklyn Community Foundation that acquired the Brooklyn.org domain name for $49,000 and rebranded itself. The new name of the organization is Brooklyn Org, matching is domain name. The NYT article can be read with a digital subscription.

Using the Whois History tool at DomainTools, it looks like the domain name was acquired in May of 2022 – likely around May 20th. The prior archived Whois record from May 12th shows the domain name was registered privately at the domain registrar formerly known as Uniregistry. Based on a few factors I can see, I am pretty certain the domain name had been owned by a domain investor prior to the acquisition.

This morning, I removed the Make Offer option for the 1,100 +/- domain names I have listed for sale on Dan.com at under $2,000. To be more precise, all of these domain names have a BIN price of $1,999. I still have a handful of less valuable names without prices and a $997 minimum Make Offer option in place.

In addition to this portfolio change, I also added back the Lease to Own option I had removed over the Summer. However, instead of the default 20 months for a $2k name, I am only offering people the option to lease to own a domain name for a 6 month maximum term.

Yesterday morning, Apex Moon announced the $450,000 sale of PFA.com. I reached out to the company seeking additional information, and I was told the deal was negotiated between Apex Moon and Afternic.

Apex Moon sold the https://t.co/OhDjaAuxIS domain name for $450,000. Congratulations to all parties involved.#Domains #domainnames #domainbrokers

— Apex Moon (@ApexMoon_com) October 24, 2023

By the looks of it, the buyer has already launched its website on PFA.com.

Yesterday afternoon, fashion model Kylie Jenner tweeted about KHY.com, a domain name she is now using for a fashion brand and clothing line.

meet khy. https://t.co/OrxInHV4B5 pic.twitter.com/aOnP30XKmB

— Kylie Jenner (@KylieJenner) October 24, 2023

From what I can tell using the DomainTools Whois History Tool, KHY.com transferred from GoDaddy to Safenames in September, where it is now registered under Whois privacy. Due to Whois privacy on the registrant Whois record at GoDaddy, I am unable to see who sold KHY.com. According to Jack from DN.com, the seller of KHY.com is a Chinese domain investor:

Congratulations to Kylie Jenner for just acquiring the short domain name https://t.co/hmjYko0D47! The seller is a Chinese domain name investor!

With a large number of celebrities using short domain names, short domain names will become even more popular! pic.twitter.com/3apiTJxIWa

— Jack@DN.com (@domainname) October 25, 2023

Dynadot is a domain registrar that operates an aftermarket platform. The platform features expiry auctions as well as domain names listed for sale by customers. I am not super familiar with its Market, but it looks like it has quite a bit of activity.

The company shared a LinkedIn post today to discuss some marketplace updates that will roll out across the platform tomorrow:

Squadhelp Founder Darpan Munjal shared some data that I found interesting and potentially helpful to my business. Darpan shared the sell through rate (STR) for a variety of “brandable” types of domain names listed for sale on Squadhelp. While the typical buyer on Squadhelp may differ from other platforms and from other domain name buyers in general, I think this information is useful:

Brandable domains use several different styles

Alliteration: LuluLemon, Animals: MailChimp
Blends: Groupon, Colors: BlueNile
Made Up: Vimeo, Misspelled: Houzz
Play on Words: Pawfection
This & That: Paper & Stich

We analyzed the STR by style and see some interesting correlations pic.twitter.com/jCYYuZhia2

— Darpan (@darpanmunjal) October 12, 2023

I haven’t always loved “brandable” types of domain names beyond empty-vessel one or two word .com domain names that could be used as unrelated brand names. Just one example of a generic but brandable 2 word .com off the top of my head is BaldEagle.com, which I thought could be used by an organization that helps Bald Eagles or it could be used by a brand called Bald Eagle. I sold it, and it is not being used related to its real meaning.