In July, Rick Schwartz announced that he reached a deal to sell the LUV.com domain name for seven figures. The announcement was made on Rick’s private Twitter/X account, and he shared the value of the deal. Using DomainTools’ Domain Monitor tool, I was able to see the domain name status changed as it was unlocked and pending transfer.

This week, Rick announced the deal closed and the domain name and funds changed hands. If you visit LUV.com right now, you can see it forwards to Matrimony.com.

Squadhelp CEO Darpan Munjal shared a series of tweets about the growth of the platform. Darpan shared that revenue last month was higher than any other month and 60% higher than the prior month. Like other growing companies, Squadhelp continues to reinvest proceeds into the platform and marketing of the platform:

We achieved record platform revenue last month since the launch of SH. Higher than any other month and 60% higher than just the previous month.

But there’s a bigger picture here 🧵

— Darpan (@darpanmunjal) September 26, 2023

🎉 It’s here! The Ultra-Premium Marketplace is live

We’ve partnered with @HilcoDigital to curate an incredible collection of domains. More additions coming soon! 🌟

Check it out ➡️ https://t.co/uG1Ingr7xI

If you own top-tier domains, now is the time to submit your very best 🚀 pic.twitter.com/QlhiqrDU8u

— Squadhelp (@squadhelp) September 20, 2023

The Ultra Premium Marketplace featuring top domain names listed for sale at Squadhelp is now live. Featured domain names on the marketplace include Jay.com, Onyx.com, Ladder.com, Excel.com, and others. Some of the domain names listed for sale on the Marketplace have buy it now prices and others invite offers. The Marketplace is being operated in partnership with Hilco Digital.

Based on a quick glance at listing pages, it appears they are displayed in similar fashion to other listings on Squadhelp. The major difference that can immediately be seen is the black background on UPM-listed domain names.

BuyDomains owns and operates a very large domain name portfolio consisting of hundreds of thousands of domain names – possibly millions. Many of the domain names I have seen are inventory quality domain names that would be desired by small to medium-sized businesses. I would guess the company sells a greater volume of domain names that just about any other industry company focusing on end user sales.

For many years, BuyDomains has publicly shared a percentage of its domain name sales that aren’t subject to confidentiality agreements. Each year, the company has shared thousands of domain names, and those sales were syndicated by NameBio. In 2022 alone, BuyDomains reported 4,261 domain name sales worth nearly $10 million USD, according to NameBio. In the past 5 years, the company has reported $43.8 million in domain name sales.

Over the weekend, Alexej Kirillov asked NameBio if BuyDomains stopped reporting its domain name sales publicly:

Many years ago, I earned a Master’s Degree in Direct & Interactive Marketing. The focus of my program was primarily related to the field of Direct Marketing. One of the biggest takeaways from my program is the importance of testing. If a marketer is able to test something, it should be tested. Over and over. Even the best performing elements should continue to be tested to see if optimizations can be made.

One of the reasons I signed up for an account at Squadhelp is because the company appeared to continually test and optimize. I am sure other platforms and services tests, but it helps that its CEO regularly shares updates about its testing. I am a big believer in testing. If I had the analytics and development chops along with a statistically significant number of inquiries for my domain names, I would be testing my own landing pages, too.

Domain name sales go unreported all the time, particularly at the highest levels. This afternoon, Andy Booth reported that he co-brokered the sale of Yolo.com for $3 million:

Wish there was more sales data out there on the high-end for premium one word .com.

Unfortunately 95% are under NDA and never get reported.

I can confirm that https://t.co/57FocjuQg2 sold for $3m (I was involved as a broker) in late 2021.@DNJournal

— Andy Booth (@360) September 5, 2023

Andrew Rosener from Media Options shared Andy’s tweet and announced that he co-brokered the 2021 deal with Andy.