In April of this year, David Clements, CEO of Brannans, congratulated the founders of a company called Cold Plunge on its acquisition of Plunge.com. The company had been using TheColdPlunge.com for its website, and acquiring Plunge.com was a great domain name upgrade:

When the domain name upgrade was announced, the acquisition price of Plunge.com had not been revealed. Thanks to a podcast called My First Million (and thanks to Braden Pollock for bringing this to my attention), we now know the cost to buy Plunge.com was $250,000. The company reportedly acquired the domain name from a jazz band in New Orleans.

This morning on X, Andy Booth reported the sale of Precise.ai for $110,000. He reportedly acquired the domain name for less than $10,000 a few months ago. It appears the domain name was sold via the Squadhelp platform:

SOLD: https://t.co/unPTaeGrhp – $110,000

Purchase price: Under $10k, a few months ago

This is one of the “premium” names I’m talking about in .ai. Who doesn’t want a precise AI product? Learn to recognize premium and you’ll do well!

I wouldn’t normally be all boasty like this,…

— Andy Booth (@360) November 21, 2023

The Whois information for Precise.ai does not show a registrant name. In addition, the domain name still resolves to a Squadhelp landing page. As a result, at the time of publication, the buyer is not yet known.

Something I find quite frustrating in a negotiation is when I learn the buyer is not ready to purchase the domain name. It is incredibly annoying to spend time exchanging emails, texts, or WhatsApps to come to terms on a deal, and learn there is someone else or another group that has to approve the purchase.

One question I need to start asking at the beginning of a domain name discussion is “where are you in the decision making process?” Getting this information can mean the difference between offering a nice price to get a deal closed right away vs. sticking to the asking price regardless of current conditions.

The BBC published an article discussing the rising sale prices of select .AI domain names. In 2023 alone, NameBio has archived nearly $5 million worth of publicly reported .AI domain name sales, which is a substantial increase over the prior years which have hovered in the $1m/year range.

Within the last year, there has been a massive increase in venture funding for AI-related startups and businesses, and many are choosing to use .AI domain names for their ventures. This has buoyed the market, leading to increasing asking prices and sales.