Domain Name Sales Broker Commission Now at 15%

Elliot Silver
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I just received an email notifying me that the commission charged by Domain Name Sales brokers increased from 12.5% to 15%. As justification for the rate increase, the company cited market rates for other brokerages as well as the services provided to its customers.

I am not surprised to see the rate increase, and it won’t have an impact on the business I hand off to DNS domain brokers. Generally speaking, I send the more difficult or even non-responsive prospects to DNS since I prefer to handle my own domain sales. In the whole scheme of things, paying an extra couple of points won’t be a big deal to me, as I will keep that figure in mind when pricing my domain names.

The email sent to DNS clients is below:

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77.com Reportedly Sold

Elliot Silver
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Screen Shot 2015-04-08 at 3.19.38 PM

The market for short numeric domain names has exploded over the last few years with demand far exceeding supply. I hardly see any 2 or 3 number .com domain names on the market because there are so few of them for sale. When they do come on the market, the prices are very high. One recent nn.com sale was 50.com, which was brokered by Media Options.

Sahar Sarid noticed something interesting and posted it on Facebook today. It appears that 77.com has been privately sold, according to the message that now appears on the 77.com landing page:

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Always Good to Reconnect with a Domain Owner

Elliot Silver
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Whether you are a buyer or a seller (or both), it makes sense to check back in regarding a domain name.

At the beginning of the year, I was working with a few people who had significant interest in domain names owned by my company. Unfortunately, due to their budgetary limitations, we were unable to work out a deal. I thought it might be a good time to reconnect now that a couple of months have passed.

My pricing position hasn’t really changed, but perhaps theirs has. Maybe they have a tax refund coming or they needed a gentle reminder about the domain name. They may have shifted focus to their business, figuring that they can reach out about the domain name at a later point in time. I am someone who is happy to work with a buyer to get a favorable deal done, and I am hopeful that reconnecting a short time later will give a negotiation a shot in the arm.

If you are a

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Sedo Updates Price List

Elliot Silver
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This afternoon, in an email sent to customers and registered users, Sedo announced that there has been an update to the company’s price list. I think that domain investors who buy or sell domain names using Sedo should be aware of the changes. The new pricing list goes into effect on April 9, 2015, and the company advised that customers updated their prices accordingly.

You should have a look at Sedo’s price list page for full details, but here are a few of the services and fees that I chose to highlight:

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YT.com Acquired by Google

Elliot Silver
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It appears that Google has acquired the two letter YT.com domain name. According to the DomainTools Whois History Tool, YT.com was previously registered under privacy at Dynadot. As of today, the Whois information is public, and Google is listed as the domain name registrant. The domain name is now registered at Mark Monitor. It looks like Google bought YT.com very recently.

Before YT.com became registered under privacy in February of 2015, the domain name was owned by a company with an address in Japan. It appears that this domain name was registered to the same owner since at least 2002 when the first Whois History record can be found on DomainTools. The domain name has a creation date of January 1996, so it is possible that company owned YT.com for several years prior to this 2002 record.

An Archive.org history search shows that YT.com had been used by the former owner. I don’t

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Have a Reasonable Price When Doing Outbound Sales

Elliot Silver
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Sometime within the last 6 months, someone I don’t know emailed me to ask if I was interested in buying one (or more) of the three domain names he listed in the email. I was interested in one, and he told me the price was $500,000. When I saw the price, I said no and he asked for a counter. I told the owner we were too far apart, and I didn’t bother to submit an offer.

A couple of months after receiving the email, I saw that the domain name sold for around $10,000.

Had the owner started in the $10-50k range I may have made a competitive offer. His asking price out of the gate made me question my own valuation, and I didn’t want to submit a lowball offer or get into a valuation argument with the owner.

There are two lessons

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