Rick Schwartz Sells Property.com

In a deal announced via his Twitter feed, Rick Schwartz shared that he sold the Property.com domain name:

Although Rick did not announce the value of the deal, he did reveal that he will retain a 10% interest in the new company. Rick mentioned that he will “hold the paper,” and I believe that means the deal is

Follow What Domain Names are Selling

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One of the most important aspects of being a domain investor is knowing what a domain name is worth. I think this is actually the most important thing, because without the ability to value a domain name, it would be impossible to make investment decisions without knowing the value of a domain name.

To learn about domain values and understand what domain names are worth, I use a variety of tools and observe many different things to fill my head with intelligence I can use to make purchase and sale decisions. Here are many of the ways I follow the market to see what is selling:

Read the DNJournal weekly domain sales report and keep an eye on the year to date report. This is a great way to see what is publicly selling since many brokers and some brokerages report their higher end deals. I also like share links to these two reports when a prospective buyer asks me to justify an asking price or I feel the need to educate someone about domain name sales.

Use the search functionality at NameBio. The team at NameBio archives domain name sales that are publicly reported, and it also has archives other public sales that it is able to track. Visitors can use NameBio’s search functionality to get more specific and follow along with certain types of domain name sales. For instance, someone who

Token Media Moves Off Token.com to Sell Domain Name

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In October, I saw that a Minnesota company called Token Media owned the great Token.com domain name. I also noticed the company owned TokenMedia.com as well. With that in mind, I made an offer to buy Token.com, suggesting that the company could sell the domain name and shift its website to TokenMedia.com.

A few weeks later, I received a response to my email from Ali Zandi, the founder of a domain brokerage called Starfire Holdings. Ali let me know that he is the exclusive broker for the domain name and that my offer is lower than the company would consider to sell the domain name. I was interested in buying the domain name speculatively, so it wouldn’t have made sense for me to pursue the domain name at a greater level.

I had a look at Token.com today, and it looks like the company

“Under Sold” Domain Names

Every domain broker wants to sell their domain name listings for as much money as possible. Sometimes domain names may appear to have been under sold (sold for less than full value), but that is not necessarily the fault of the broker.

A domain broker is generally given certain requirements from the seller. This short list likely includes a desired price, a minimum price, the amount of time allowed, companies to not contact, and possibly some other requirements. The biggest factors are obviously the amount of money and the time permitted to sell the domain name.

Some reasons a domain owner might need a quick sale include:

  • Need cash right away
  • Tax implications
  • Business situation requiring disposal of assets
  • Hit quarterly or annual goals

Timing is everything when it comes to domain names. I could own a domain name for ten years and never receive a single inquiry. The week after I sell it to another domain investor, a buyer may materialize and acquire it at a profit for the new owner. This is

Spend.com Sold via Sedo for $275,000

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Dave Evanson is going to be having a great Thanksgiving. According to a tweet he just posted this morning, he brokered the sale of Spend.com for $275,000:

The Whois record shows that the domain name is currently in Sedo’s escrow account. This likely means that the buyer already sent the funds to Sedo and the domain name is pending transfer to the buyer. Once the domain name transfers, I will provide an update on who bought it (assuming it was an end user buyer). There are quite a few companies that would benefit by upgrading their domain name to Spend.com. The domain name had been owned by a company based in the UK.

Unless there are additional large sales reported this week that I am not aware of right now, Spend.com will rank as the 16th largest sale of the year on DNJournal’s year to date sales report. It will tie the $275,000 sale of WMP.com, which also sold via Sedo.

My Typical “Lowball” Offer Response

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One of the most difficult aspects of domain name sales is that many people still have no idea how much a domain name is worth. It is always a bit humorous to receive a $100 offer shortly after receiving a 5 figure offer for the same domain name. Although it can be slightly frustrating to deal with uneducated offers, it comes with the territory. If there was a pricing model for domain names, it would be more difficult to get good deals, so I will take the uneducated “lowball” offers.

I thought I would share a typical response to lowball or uneducated offers for domain names. Most of the time, prospective buyers take this good-natured rebuke in a positive way, although there is always the potential for someone to get angry about it. After all, many prospective buyers will think I (or you) own a domain name they can use and I (or you) are not using the domain name in a productive way. This is obviously flawed thinking, but it is how many people think. I often wonder if they would think the same way about undeveloped property owned by a private investor, but that is a different story.

Here’s a response I give to people who make a lowball offer: