In my DomainTools Domain Monitor alerts this morning, I saw that HD.com was transferred from a China-based domain registrar to GoDaddy. The Whois registrant information has a privacy proxy service and the nameservers are generic GoDaddy nameservers, so the current owner of HD.com is still unknown. With this transfer to a different registrar (and a GoDaddy default landing page), it appears that the domain name was sold.
When I saw the transfer, my first thought was that Home Depot acquired the domain name. In my opinion, HD.com would be the perfect fit for the publicly traded company with a market cap of nearly $195 billion (disclosure: I own some HD stock). Based on the fact that Home Depot registers its domain names via CSC Corporate Domains and HD.com is currently registered at GoDaddy, my guess is that is unlikely.
There are quite a few large companies with HD as initials including:
- Home Depot
- Harley Davidson
- Hunter Douglas
- Harry & David
- Helzberg Diamonds
Like I wrote about Home Depot, all of the companies above (except Helzberg Diamonds) register their domain names with brand protection firms CSC or MarkMonitor. Helzberg Diamonds’ domain name is registered at Network Solutions. Interestingly, Harley Davidson owns H-D.com, but that domain name is registered at MarkMonitor.
It is possible that a transfer was done to GoDaddy to continue to keep the buyer’s identity private until a later date. Perhaps the buyer or buyer’s representative did not want the seller to see the domain name transferred to a corporate registrar fearing the seller would back out of the deal to try and get a higher price. According to a tweet from George Kirikos in 2015, HD.com appears to have transferred to a China-based registrant in May of 2015. Prior to that, the domain name was registered to a NY-based entity that had the domain name registered at CSC.
In my opinion, HD.com is easily a 7 figure domain name. Since the Whois registration information is private, we won’t know who acquired the domain name (assuming it was sold) until the domain name is used. It is always fun to speculate in the meantime.