It’s been quite some time since the last live domain auction hit the million dollar market. The inaugural Heritage Auctions domain auction is tonight, and there are already two six figure auctions that have hit their reserve prices and will sell whether incremental bids are placed. There are 62 domain name lots up for auction.
Including the buyer’s premium, Animation.com currently stands at $109,250 and XZ.com has a high bid of $138,000. In order to hit 7 figures, either MutualFunds.com will have to sell or a few of the other six figure names will need to meet reserve.
Regardless of the outcome, I think HA and Aron Meystedt have done an exceptional job of outreach. There has been quite a bit of mainstream auction coverage, and I understand there are going to be at least two reporters from mainstream publications in attendance tonight.
If you’re going to be be in New York City, you can attend the auction in person. If not, you can create a client ID and click the disable bidding button to watch the live auction. You can also watch Larry Fischer’s Twitter feed where he will be broadcasting the auction results as they happen. The auction begins at 7pm eastern tonight.
Do you think the auction will hit 7 figures? Vote in the poll tonight and then follow along.