Sedo to Run Numeric Domain Auction

Elliot Silver
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With numeric domain names continuing to sell for high prices, Sedo announced that it will be running a “premium numeric domain auction” in September. I assume this means they will be looking for very short numeric domain names (NN, NNN, and NNNN) in popular extensions. Hopefully the lead time will give them a chance to reach out to their buyers and other known buyers to help facilitate deals.

If you are interested in submitting a domain name for the auction, listed below are the important dates to remember:

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Apples.com on Auction at NameJet

Elliot Silver
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The Apples.com domain name is up for auction at NameJet, and with just over one day remaining in the auction, bidding is at $28,100. As I recall, Apples.com was up for auction previously, but it didn’t meet its reserve price and failed to sell.

Despite the fact that the technology company called Apple is known throughout the world, I would imagine there are safe ways to use this domain name. Obviously, apples are one of the most popular fruits in the world, and someone could use Apples.com for their orchard or for an apple shipping company. Have a look at Oranges.com to see how a descriptive domain name like this can be used despite the fact that there is a well known brand using the singular version.

How much do you think Apples.com will sell for at auction? Vote in the poll below. As a disclaimer, I may bid on this auction.


Last Call on Submissions for the Heritage Auctions’ July Event

Elliot Silver
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I received an email from Aron Meystedt, Founder and Director of the Intellectual Property Division at Heritage Auctions, and I want to share it with you. Heritage Auctions is seeking domain names for a July auction, and they are in the final stages of accepting domain name submissions.

The auction will have around 75 domain names up for sale, and HA promises more marketing and public relations efforts to help drive sales. The request for domain name submissions that I received is posted below. If you have domain names for sale that fit the requirements and you are intersted in discussing their inclusion in the July auction, be in touch with Aron.

Email from Aron Meystedt:

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Dots.com Domain Name Sold by Hilco Streambank for $335,000

Elliot Silver
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Dots was a women’s and plus size fashions and accessories company that operated on the Dots.com domain name. In January of this year, Bloomberg reported that the company had filed for Chapter 11 bankruptcy. Hilco Streambank, an advertiser on DomainInvesting.com, was responsible for the sale of the Dots.com domain name and intellectual property associated with the Dots brand.

The auction for the Dots related intellectual property was conducted and concluded last week. According to Jack Hazan, Executive Vice President at Hilco Streambank, the Dots.com domain name was sold separately to an individual investor for $335,000. The rest of the package sold to a newly formed entity called New Dots LLC for $326,000. I understand that bidding was quite active.

Here’s what Hazan was

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Tips for After a Domain Auction

Elliot Silver
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Most people who are active in the domain industry spend a considerable amount of time and money bidding on domain name auctions. After I win a domain auction there are several things I do to ensure that the domain name is set up properly and possibly listed for sale under my accounts.

I want to share a few tips and steps you might want to take after winning a domain auction to make sure everything on your end is in order.

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Heritage Auctions Releases Reserve Prices

Elliot Silver
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I received the list of reserve prices for the upcoming Heritage Auctions domain name auction, and I shared it with you below. The auction will be online only, and the live portion will take place on April 9, 2014 at 2:30pm Central Time. Bidders may place bids online prior to the auction, and pre-bidding closes the same day at 12:30pm Central Time.  Unlike the previous auction, there will not be in-person bidding, so all bids must be placed online.

On a sidenote, Heritage Auctions ran another advertisement for this auction in the New York Times. I think this gives a little bit extra exposure, although I don’t know if the results can be quantified.

If you have any questions about the auction or domain names included in the auction, you are welcome to post them here or you may directly contact Heritage Auctions’ Aron Meystedt.

Name and Reserve Price

  • Tablets.com   $750,000.00
  • Future.com $300,000.00
  • March.com $250,000.00
  • LK.com $250,000.00
  • Spokane.com $250,000.00
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