Hilco Streambank is launching an auction platform on HilcoDomains.com  that will be used exclusively for the domain name assets the company represents. The company will focus on holding high value premium domain auctions, and it plans to hold them on a regular basis. I am told the company does not expect to have non-premium domain names on auction unless they are directly related to the premium domain names.

Although Hilco Streambank’s domain auction group is primarily known for auctioning domain names that are involved in bankruptcy proceedings, the company is expanding its reach. Going forward, auctions on HilcoDomains.com may not involve distressed domain name assets. As such, the bidding rules for each auction may be different depending on the needs and requirements of the individual sellers.

The first domain names that will be up for auction on HilcoDomains.com include LOA.com, Essentials.com and Essential.com. These auctions will open for bids at the end of the month. Here’s how to

Dots was a women’s and plus size fashions and accessories company that operated on the Dots.com domain name. In January of this year, Bloomberg reported that the company had filed for Chapter 11 bankruptcy. Hilco Streambank, an advertiser on DomainInvesting.com, was responsible for the sale of the Dots.com domain name and intellectual property associated with the Dots brand.

The auction for the Dots related intellectual property was conducted and concluded last week. According to Jack Hazan, Executive Vice President at Hilco Streambank, the Dots.com domain name was sold separately to an individual investor for $335,000. The rest of the package sold to a newly formed entity called New Dots LLC for $326,000. I understand that bidding was quite active.

Here’s what Hazan was