Hilco Streambank was marketing Vanity.com and Vanity.net after the company that owned these domain names filed for bankruptcy. Two weeks ago, Hilco Streambank announced it had a stalking horse bid of $100,000 for these two domain name assets, and the company was seeking other bidders to participate in an auction, which occurred this past week.
According to a court order shared with me by Hilco’s EVP David Peress (and found online in .pdf format), Vanity.com, Vanity.net, and associated trademarks will be sold for $340,000. According to the court filing, the buyer is listed as Westerdal Corp., Inc., a company associated with domain industry veteran Jay Westerdal.
I reached out to Jay to see if he had any comment about the purchase, and he shared some of his plans for the domain name:






About a week and a half ago, I noticed a change in one of the headings on 

