PuffDaddy.com Expires and Goes to Auction

Elliot Silver
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3

I saw an interesting name coming up for auction on NameJet, which was also mentioned in the DSAD auction list yesterday. PuffDaddy.com expired in late May, and it is set to go into auction this afternoon.  Sean Combs is a famous musician who was once known by the “Puff Daddy” moniker. His nickname has changed over the years (Puffy, P. Diddy, Diddy…etc) but many people would still recognize the Puff Daddy name.

Prior to its expired status, the domain name was registered privately, but before that, it was registered to a business called Puff Daddy Merchandising, Inc. I believe this business was associated with Sean Combs. If this wasn’t some sort of oversight, I think it was a shorted sighted decision to let the domain name expire.

In my opinion, companies and brand owners need to continue to renew domain names that are relevant to their brand, even if they don’t actively market the brand any longer. It is very likely that these domain names will be bought by someone unaffiliated with the brand. The short term cost is

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TrumpCasino.com Expires and Up for Auction (Updated)

Elliot Silver
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1

The TrumpCasino.com domain name, once owned by Trump Entertainment Resorts, Inc., has expired and is on auction at GoDaddy Auctions. The expiration was first reported by Jamie Zoch in a tweet this afternoon (with a link to the auction):

TrumpCasino.com was created back in September of 1998, making it nearly 19 years old. For the last few years, the domain name has been privately registered. Prior to the private registration, the domain name was registered to Trump Entertainment Resorts, Inc., according to a DomainTools Historical Whois record. Archive.org shows that this domain name had been forwarding to TrumpCasinos.com, which is also registered to Trump Entertainment Resorts. That domain name has not lapsed.

I think this would be a very risky auction for anyone who wishes to monetize the domain name with advertising (or for someone who wants to sell the domain name). The Trump Organization seems

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Your Used, Expired Domain Name Will be Bought

Elliot Silver
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7

I would encourage every business owner, non-profit organization, individual, or any other domain name owner to renew the domain names they use indefinitely. Whether a domain name was used for a commercial website, private information sharing website, or even if it was simply used as a placeholder, it will almost certainly be bought by someone after it expires.

Every day, I scan the list of domain names coming up for auction as pre-release and pending delete. There are a ton of domain names that get auctioned that seem to have no generic meaning. NameJet, GoDaddy Auctions, DropCatch.com, and other expired domain name auction venues seem to sell hundreds (or maybe even thousands) of domain names each day that had been used in the past. Some domain names are bought because the buyer wants to build a business, others are bought for investments, and others are bought to either monetize with advertising or monetize by using for SEO value. I would imagine that nearly every domain name that has been used will be bought by someone else after it expires.

The cost of a domain name renewal is very small. Most domain registrars sell their domain names for less than $15/year. This is a small amount of money when compared to the potential issues a dropped domain name could cause.

Once a domain name expires and is bought by a third party, there

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Apartment.in is Largest Sale at Sedo’s .IN Auction

Elliot Silver
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3

Sedo hosted an auction for .IN ccTLD domain names in conjunction with the WHD.India and NamesCon India conferences. The auction concluded today, and 23 .IN domain names were sold.

The largest sale in the auction was Apartment.in for $9,950. This was followed by Big.in for $4,999 and Get.in for $3,800. In total, just over $36,000 USD worth of domain names were sold. Based on some of the names that were sold (all of which are listed below), I would imagine some of these domain names could be used as “domain hacks” rather than for users targeting India-based companies.

Because the auctions just concluded today, these sales have not yet closed. Once payments for the domain names have been received, Sedo will report the sales publicly.

In other Sedo news today, Sedo broker Dave Evanson reported the sale of NOM.com for $86,500.

Here are the domain names that were sold in the .IN auction at Sedo:

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Poll: Do You Use GoDaddy Valuations on Auctions?

Elliot Silver
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I recently wrote about the GoDaddy valuation tool  that was updated a month ago. The algorithm  that powers the tool uses the growing database of Afternic sales to give a valuation of what the algorithm think the domain name is worth. I thought the prior iteration of the tool was pretty worthless because it was only based on traffic and PPC earnings.

Now that the revamped valuation tool has been showing for a month, I am curious about whether others are using it.

When I have the time, I use the valuation tool as a way of sorting auctions. I don’t think I have placed more bids as a result of the tool though. Sometimes it helps me find names I may have missed. One thing the tool has done is made me second guess some names. There have been times I have been thinking about bidding on a name, and I wonder why GoDaddy thinks it has no value. There are other times that I see names with bids and high valuations, and I do a Google search to try and understand why the domain name may have value to bidders.

Do you use GoDaddy’s valuation tool to help you place bids at GoDaddy Auctions? You are welcome to share your feedback if you would like.


OHSAS-18001-OCCUPATIONAL-HEALTH-AND-SAFETY.COM Sells on DropCatch.com

Elliot Silver
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2

I bid in auctions on most of the major auction platforms, including on DropCatch.com. This afternoon while checking out some of the auctions there, I noticed an interesting auction for a domain name with 42 characters and 5 hyphens: OHSAS-18001-OCCUPATIONAL-HEALTH-AND-SAFETY.COM. Wow – that is a pretty hefty domain name.

I followed the auction as it was closing, and it looks like the domain name sold for $420. There were 8 bidders who placed 18 bids during the course of the auction. Not surprisingly, it looks like the .com is the only extension registered for this particular phrase.

I would imagine this has to be one of the highest selling domain names of this length and with this many hyphens, aside from brandable names that have hyphens between each letter. I presume the team at NameBio could probably say where this domain name ranks in terms of length and hyphenation amongst other sales like it.

An Archive.org entry likely reveals why this domain name was of interest

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