Andrew Allemann wrote about a GoDaddy Auctions “glitch” that caused a bidder to lose an auction that he thought he had won. I can see how he would be upset because the messaging does indicate that he won the auction despite the fact that he lost the auction.

I received the same email from the person who emailed Andrew, and I spoke with Joe Styler about it yesterday. Paul Nicks provided a comment to Andrew about what caused this situation.

Following up on GoDaddy’s pledge to make its auctions more transparent, I was just notified that GoDaddy will be introducing unique bidder IDs for all bidders on GoDaddy Auctions. The plan is to implement this change following the close of auctions tomorrow, April 11th.

For the past few days, I have been digesting the news about a GoDaddy employee bidding on GoDaddy Auctions. As I wrote on Thursday evening, the news is disappointing. In the article revealing the discovery, Paul Nicks wrote, “We are also reviewing platform changes to make things even more transparent.” After thinking about this, I think there are three things GoDaddy should do to be transparent and reassure customers that GoDaddy Auctions is a fair auction platform.