Set Up Backorders on NameJet

Elliot Silver
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1

About a year and a half ago, I sold a domain name that was quite replicable. I don’t want to give away details about the domain name I sold, but it was the type of domain name where I could change keywords and similar types of names would also hold value. I wanted to buy similar domain names, but they’re all owned already.

One issue I faced is that these domain names were valuable to end user buyers in the mid 4 to possibly low 5 figure range, but they don’t exactly hold a ton of liquid value. It wouldn’t make much sense for me to reach out to the registrants to try and buy them because I would need to spend in the low to mid 3 figures for them on the buy side, and not too many domain registrants are willing to sell in that range when emailed out of the blue.

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3 Domain Name Elements That Appeal to Me

Elliot Silver
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4

I inquire about a lot of domain names, and I bid on many domain name auctions. This may seem pretty obvious, but how the domain name looks and sounds is what catches my attention the most. Various stats and keyword information are important to note, but I try to buy domain names I can see people wanting to turn into brands, and it starts with the name itself.

Beyond this simple thought, there are a number of elements that make me want to buy some domain names more than others. In fact, I would pay a premium for a domain name – perhaps even overpaying for a domain name – when everything lines up perfectly for me. I want to share some of the appealing elements that make me more interested in certain domain names:

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Overpaying Today for a Deal Tomorrow

Elliot Silver
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7

It is arguably more difficult than ever to privately acquire a great .com domain names. The majority of investment quality, long registered, domain names are either in the hands of end users or registrants who will not sell cheap. Quite a few are held by investors who are rightfully seeking end user pricing to sell their assets. Put simply, there is a dearth of investment quality .com domain names available to purchase for investment-level pricing.

Off the top of my head, I can think of 15 people I know to be well funded who are regularly chasing after the remaining high quality .com domain names. Many of these investors are friends, and all of them are competitors. When I come across a domain name that is available for sale and the registrant indicates other offers on the table, chances are very good an investor (or multiple investors) I know is on the other end of the offer, biting at the bit to secure a deal.

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How I Have Been Using ExpiredDomains.net

Elliot Silver
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6

One tool I have heard about from many different domain investors is ExpiredDomains.net. I never really used ExpiredDomains.net on a regular basis, but after a few people mentioned it to me recently, I began using it. For the last couple of weeks, I have been using it on a regular basis and don’t really know why I had not been a regular user before.

I have a few saved searches on ExpiredDomains.net that I now check on a daily basis. I check for new listings on Sedo and GoDaddy that meet certain parameters I have set. I also have a search set for NameJet expiring domain names that are coming up for auction. I still prefer to use Dropping.pro for my daily expiring domain name searches, but I have also been using ExpiredDomains.net so I have a better chance of not missing any domain names.

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Number of TLDs Registered is a Key Metric*

Elliot Silver
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1

When I am evaluating a domain name to buy in the aftermarket – either via auction or private acquisition, the number of TLDs (extensions) that are registered with that keyword or keyphrase is a critical metric for me. The more domain names that are registered in different extensions, the better and more valuable the domain name usually is.

It isn’t the number of registrations that makes the .com domain name valuable though. It is the fact that other entities have valued this keyword or phrase enough to spend money to secure different variations of the domain name. The more registrations typically signifies the more others would covet the opportunity to have the matching .com domain name, making a potential sale more likely.

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Provenance More Clear on Expiry and Drop Catch Auctions

Elliot Silver
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2

Tracking the provenance of a domain name has gotten much more difficult in the last several years. GDPR and registrar changes (like GoDaddy removing public facing Whois records) make it impossible to match an email address to a Whois record, particularly when a broker or seller approaches a buyer offering to sell a domain name. For instance, if I buy a GoDaddy-registered domain name from someone who acquired it in 2018, it would not be possible to see the email address of the registrant now or in 2018.

An unclear provenance on a domain name adds more risk to domain name acquisitions.

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