The Toughest Domain Deal to Pass On

Elliot Silver
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These days, I have been spending quite a bit of time seeking out domain names to buy. It’s relatively easy to buy inventory-quality domain names, but I am almost always looking for good deals on excellent one word .com domain names. The toughest deal for me to pass on is a great one word .com domain name priced at a very reasonable (but) end user price point.

In most cases, these domain names are priced fairly for someone to purchase it to use, but they are too expensive for me to purchase as an investment. I would be asking around the same amount or more if I owned the asset, but there is not enough margin for me to risk my capital.

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‘I Wouldn’t Know Where to Send the Money’

Elliot Silver
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6

I have been aggressively trying to buy more great one word .com domain names to augment my portfolio. I have been kicking the tires at quite a few companies where I think domain names aren’t being optimally used or something else has led me to believe I could acquire a domain name for the right offer. Buying domain names from large companies is particularly difficult.

Case in point, I got in touch with the right contact at a very large company a few weeks ago. I made a few offers, and our discussion culminated with a $100,000 offer to buy one of their domain names. I also asked if a decision could be made this week since I am discussing many domain name purchases. She asked to speak on the phone and we discussed why we wouldn’t get a deal done.

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Promise I Can’t Keep When Buying a Domain Name

Elliot Silver
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1

On occasion, I will get a special request while negotiating to buy a domain name. A domain owner will occasionally ask me to keep an email address active for a period of time or continue forwarding or resolving a domain name to a website for a set period of time. Depending on the length of time requested and my desire to buy the domain name, this is an easy request to fulfill.

One request I have heard several times is that the domain name is not allowed to be used in a specific manner once the sale is completed. For instance, the owner may be a large accounting firm and they require that the domain name is not used for another accounting firm. Even if this request is fairly easy to complete, it is a promise I can never make.

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The Hunt is Fun, but Validation is Critical

Elliot Silver
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Every morning, I spend around an hour going through lists of domain names that are coming up for auction. When I say every morning, I mean every morning. I do this on weekends, when we are traveling, when we have friends or family over (in non-Covid times), and all those times in between. I review lists from auction platforms, Dropping.pro, and I recently added ExpiredDomains.net to the list of tools I use daily. This is the hunt, and it is probably the most enjoyable part of domain investing.

As I and others have discussed many times, the prices achieved in expiry auctions have grown in recent years. It has become much more challenging to find what I would consider to be a deal, so the hunt has expanded. I never focused much on pending delete auctions, save for the occasional gem, but I have been focusing on that area a bit more.

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First Purchase of 2021 and Last Purchase of 2020

Elliot Silver
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25

There aren’t really any days off for a domain investor that buys and sells domain names for a living. Each day, regardless of whether it is a holiday or not, thousands of domain names come up for auction or completely expire and become available for registration. I was working minimally on New Years Eve and New Years Day, and I thought I would share the final domain name I purchased in 2020 and the first domain name I purchased in 2021:

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Keep on Touching Base

Elliot Silver
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When it comes to domain investing, people tend to focus on the domain name sales. Outbound sales is a hot topic, and it is an important topic for people who rely on it to sell their domain names. There are various threads covering everything related to outbound sales – from the sales pitch to the subject of the email to the number of times to contact someone about a particular domain name.

Sometimes a person wants to buy a domain name but they don’t have the budget or need at the time of contact. Touching base with a counterparty is a great way to keep the conversation going. People’s wants and needs change over time, and staying in communication is how to get deals done.

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