If you are one of over 2 million followers of Mark Cuban on Twitter, you are most likely aware of the Cyber Dust app his company recently launched.  Billed as a safe and private alternative to texting by offering a disappearing message service, Cyber Dust “leaves no trace of the messages, and they are not stored anywhere,” according to an article about the app published on Business Insider in April.

Being able to securely send text messages and pictures without fear that they will unknowingly be used against a  person in the future is a big draw, as is knowing that the company isn’t storing the messages. Despite the fact that it isn’t first to market, I think  Cyber Dust has a chance to thrive, especially with the support (financial and marketing) of Cuban.

I downloaded the app and signed up to check it out, and found that it is simple to get started. From my standpoint, one of the coolest aspects of the app is  

I read an interesting story today about a guerrilla marketing campaign that went wrong. According to The Daily Tar Heel, a UNC student attempted to promote his new social media website, Bevii, and he “emailed approximately 17,000 students Tuesday under the pretense of an Alert Carolina message.” He reportedly had hand registered the AlertCarolina.com domain name to send the email.

Obviously this was problematic, but for more reasons than you might think. The student presumably made many people nervous when they received the email because it does look like a warning about a campus shooting. According to the article, the Bevii website is now