Michael Bilde from Embrand shared a blog post with me from a hosting company based in Denmark called UnoEuro. In the March 9th blog post (written in Danish), the company announced that it was rebranding as Simply.com. In fact, if you type in UnoEuro.com, you will be redirected to Simply.com. The move was designed to make it easier for customers to remember and type-in the company’s brand name.
Here’s a translated excerpt from the blog post covering the reason for rebranding UnoEuro to Simply.com, courtesy of Google Translate:
One of the smartest purchases I made several years ago was a Varidesk stand up desk and floor pad. I don’t really adjust my desk, but I like having a standing desk in my office. Although Varidesk has become well known for its stand-up desks, the company doesn’t only make desks. Having Varidesk as its brand name was somewhat limiting to it though.
Yesterday morning, I published an article about the apparent sale of the 
Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has 