Your Domain Name Should Sell Itself

Elliot Silver
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16

I am of the opinion that if you have to explain what your domain name means or why the domain name means something, you probably should not use outbound marketing to sell the domain name.

It seems like every day, I receive at least one email from someone trying to sell me their domain name(s). As a domain investor, I understand why these people are reaching out to me, but I feel badly when I receive a large list of domain names that make no sense to me and don’t really seem to be worth anything unless someone wants to use one as a brand.

Some people seem to believe that if they explain to me what their domain name means, I will be more apt to buy it. Unfortunately, the opposite is more likely to happen. If someone has to explain the meaning of a domain name to me, I will have less interest because I don’t really want to acquire a domain name that is inherently confusing.

There are plenty of brands that use

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5 Tips to Prevent Domain Hijacking

Elliot Silver
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21

It seems that domain name theft has been on the rise of late. Theo at DomainGang.com has done a good job of reporting on this, and I am sure there are many other cases that don’t get reported. Domain theft, also commonly known as domain name hijacking, can impact anyone who owns a domain name, and it has an especially negative impact on businesses whose domain names are used for commercial activity.

If a case of domain hijacking occurs, I recommend contacting the registrar immediately to see what they can do to help. You should also contact a lawyer with domain name expertise to help facilitate the expedient return of the domain name. The lawyer might be able to advise you one filing a report with the FBI and a local or state police report. There are other things that should be done, and a domain attorney is the best person to advise on these matters.

Listed below are 5 tips to better protect your domain names from having them stolen. If you can

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Keep a List of Emergency Contacts

Elliot Silver
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1

When something goes wrong with one of my accounts, I want to be able to speak with someone who can resolve my issue ASAP. For many domain investors, domain names are equal to money in the bank, stocks and bonds, or other valuable assets that we own and wish to carefully protect. Knowing who to contact in case of emergency is important, and it can go a long way to keeping customers like me at ease. This is especially important because domain names aren’t physically held, and the security is dependent on some things out of the control of the domain name owner.

One of the nice things about having an account manager at a domain registrar, parking company, or other service is that you have someone you can contact when a problem arises. Most of the account managers I know work very hard and are available to answer questions and help most of the time. Obviously, nobody works 24/7, so there are going to be times that my assigned account manager can’t help. I like to keep a list of emergency contact names and numbers in case I need to speak with someone and my account manager is unavailable.

When I am dealing with

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Google Changes As Does Your Leads

Elliot Silver
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7

When I am looking to sell a domain name by doing end user outreach, I am very cautious with the way I conduct my business. I do my best to individually target leads by name, and I generally find most of my leads searching Google for companies in a specific business or for companies that offer a product or service. I almost always only contact the prospect once (ever) unless they express interest and I negotiate with them.

As a result of the way I do lead generation, I typically only use outbound methods once for a specific domain name. If the domain name is not sold after emailing the leads I find the first time, I usually let the domain name sit and field inbound inquiries. I tend to not try again because I hate receiving uninteresting emails from the same company more than once, and I don’t want to be an annoyance to someone else.

With the recent and ongoing Google changes, it may be worth

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My Business is Always Evolving

Elliot Silver
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11

I’ve been writing this blog for over seven years, and nearly 5,000 articles have been published in that time. Many of the articles would be considered “news” rather than opinion, but there is a large percentage of articles that would be considered personal opinion or advice. These articles are generally based on learnings from my own business and observations that I’ve noted.

During this time period, my business has evolved quite a bit. Some of the areas that I would note an evolution include the following:

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Review Old Auction Lists to Find Deals

Elliot Silver
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0

While I am doing research to find good domain names to buy, I occasionally come across a domain name that had been previously listed for sale at a live domain name auction. Sometimes the name sold and sometimes the domain name didn’t meet reserve. Domain names that were once listed at auction may be great acquisition targets.

If you’ve ever listed a domain name for sale at a live auction, especially if it was a few years ago, you know how exciting it can be to hear your name come up for bid. If the domain name didn’t sell, it’s a bit of a letdown, but the silent auction may have produced a buyer. It seems that the majority of names don’t sell, but that can present an opportunity for a domain buyer.

When I come across a domain name that didn’t sell, I occasionally contact a

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