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Neustar Domain Names

Yahoo Provides Bing / Yahoo Migration Updates


I just received an email update from regarding the Yahoo and Bing merger, and the change over from the Yahoo feed to the Bing feed for Parked customers.  I would imagine this update also goes for WhyPark customers as well.

Here's the email update:

As many of you may be aware, the migration from Yahoo to is already underway and will be completed within the next few days.   All traffic that is currently sent to Yahoo in the US and Canada will be migrated from Yahoo to Bing.   Since these changes are being implemented in phases, we wanted to keep you informed of the process by providing specific dates of each phase to make the transition as seamless as possible.

Currently in the initial phase, 20% of all traffic we receive is sent to Bing. On Thursday, October 21, 2010 at 10am PST, Yahoo is scheduled to migrate up to 50% of the traffic to Bing.   Then in the final phase on Monday, October 25, 2010 at 10am PST, Yahoo will be migrating all of the remaining traffic to Bing.   So far the → Read More

Follow Domain Related Public Companies


You can learn quite a bit of information from public companies who must disclose just about every thing that could have an implication on the value of the company. Because of this, it's a smart idea to follow the filings of various domain companies so you can read up on company filings, rather than rely on blogs and other news outlets who may or may not report on certain events/filings.

Some publicly traded companies that are required to make public filings that are related to the domain industry include the following (please let me know if I missed any company):

Top Level Domain Holdings
Dark Blue Sea

In order to follow these companies, I set up a stock portfolio in Yahoo specifically with domain industry related stocks. This allows me to see where they are trading as well as news reports and SEC (or other) filings. Don't simply rely on others' interpretations of news - and don't get delayed news reports that fly under the radar (domain sales for example).
→ Read More

Bing’s Gain on Google Good for Domainers


Microsoft BingI've been reading many articles about Microsoft's $80-$100 million marketing campaign and about how Bing's search market share continues to grow. If this trend continues even when the marketing campaign ends, this could be very good news for generic .com domain investors.

Based on a small sampling of searches I tested, it seems that Bing gives generic domain names higher rankings than Google or Yahoo. It's the case with my websites,,,, and It's also the case with a number of other generic .com domain names that I checked in both search engines.

Bing's market share is still very low, so the impact is minor. In fact, I highly, highly doubt Bing will overtake Google in the near future. However, if Bing does grow and eats into Google's share, and/or if Microsoft buys Yahoo's search business and the generic domain name rankings of Bing transfers to Yahoo, we could see more companies valuing generic domain names for their SERP value.

Here's a comparison of the rankings of a small → Read More