I’ve been reading many articles about Microsoft’s $80-$100 million marketing campaign and about how Bing’s search market share continues to grow. If this trend continues even when the marketing campaign ends, this could be very good news for generic .com domain investors.
Based on a small sampling of searches I tested, it seems that Bing gives generic domain names higher rankings than Google or Yahoo. It’s the case with my websites, Burbank.com, Lowell.com, Newburyport.com, and Torah.com. It’s also the case with a number of other generic .com domain names that I checked in both search engines.
Bing’s market share is still very low, so the impact is minor. In fact, I highly, highly doubt Bing will overtake Google in the near future. However, if Bing does grow and eats into Google’s share, and/or if Microsoft buys Yahoo’s search business and the generic domain name rankings of Bing transfers to Yahoo, we could see more companies valuing generic domain names for their SERP value.
Here’s a comparison of the rankings of a small number of websites with generic domain names in Google and Bing:
Casino.com: – Google: 6 – Bing: 1 for Casino
Burbank.com: – Google: 5 – Bing: 2 for Burbank
Lowell.com: – Google: 10 – Bing: 2 for Lowell
Newburyport.com: – Google: 8 – Bing: 2 for Newburyport
Mortgage.com: – Google: 9 – Bing: 1 for Mortgage
Soccer.com: – Google: 1 – Bing: 1 for Soccer
DogSupplies.com: – Google: 3 – Bing: 1 for Dog Supplies
Airfare.com: – Google: 7 – Bing: 1 for Airfare
Fly.com: – Google: 7 – Bing: 2 for Fly
Chairs.com: – Google: NR – Bing: 3 for Chairs
Torah.com: – Google: 20 – Bing: 8 for Torah
HomeFashions.com: – Google: 7 – Bing: 2 for Home Fashions
One thing that is especially good is that most of the websites above wouldn’t be recognized by consumers as the brand leader. In the Lowell market for example, most people would probably consider the Sun newspaper to be the market leader. Likewise, in the pet marketplace, people would probably choose Pet Smart or Pet Co as the market leader.