Good News (.com) is Coming Soon, and Millions Will Know About It

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Goodnews.com

I was typing in a website I frequently visit in the morning, and I accidentally typed in TN.com, a domain name parked at HitFarm and possibly owned by Kevin Ham’s company, Reinvent. I’ve typo’d this before and am familiar with the happy couple that make their home on the TN.com parked page.

Today I was surprised to see a screen takeover on TN.com, encouraging me to sign up for the GoodNews.com newsletter. I checked a few other Reinvent-owned and Hitfarm-parked domain names, and all of those parking pages were similar to TN.com and had the page takeover encouraging the visitor to sign up for the GoodNews.com website.

I visited GoodNews.com, and I see that it’s going to be a website offering special deals on Friday via email. The deals are only good when enough people agree to buy them, so it’s utilizing the power of group buying.

A promotion like this, which will surely be seen by millions of people, would have cost another company millions of dollars to pull off. Of course, the company will certainly loose PPC revenue from people clicking away immediately rather than clicking through on the parking page links, but the sign ups they receive and revenue derived from those people will probably outweigh any lost revenue.

In addition, this can be looked at as testing a new revenue stream for the company. Once they learn what the lost revenue is, they can then offer this opportunity to other companies at a cost that exceeds the lost revenue. It’s a considerable amount of exposure, which could be beneficial depending on the cost.

9 COMMENTS

  1. “A promotion like this, which will surely be seen by millions of people, would have cost another company millions of dollars to pull off.”

    Next month you will be able to check Compete.com stats to see how many visits GoodNews.com got from this. I think you will be surprised to see how few website visits it will generate.

  2. @ Troy

    This campaign isn’t an effort to drive traffic to GoodNews.com. That said, I don’t think Compete will be able to give a good picture for two reasons.

    1) There’s no link to GoodNews.com on the landing pages – just a newsletter sign up form, so people will have to type in GoodNews.com into their browser to visit the site if they want to do that.

    2) I don’t believe Compete has the ability to track type-in traffic unless their toolbar is installed on the user’s browser. As far as I am aware, they are much more accurately able to provide traffic numbers based on non-type-in factors. As a result, the actual traffic numbers will be difficult to ascertain from Compete.

    Bottom line is that they aren’t looking to drive traffic right now (especially with nothing really on GoodNews.com). This seems to be purely an email address acquisition campaign.

  3. Groupon is one. Another is one my friend Jared just recently started, HomeRun.com.

    Great domain name….misleading for the service it identifies though.

  4. With kevin’s portfolio every day is full of nothing but good news. Can you imagine the offers he turns down and over the years they keep going up. It’s good news to be him!

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