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Ebbs and Flows of Domain Investing

Elliot Silver
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My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that size, getting consistent domain name sales is a challenge. Using a 3% annual sell through rate as a benchmark, that would equate to around 60 domain name sales a year – or about one sale a week on average.

The two most exciting things for me in the domain space is acquiring a great domain name at a reasonable price and selling a domain name for any price. Yeah, a six figure deal feels better than a $1,000 sale, but an unexpected $1,000 deal gives a nice jolt of dopamine on an otherwise uneventful day.

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Escrow.com’s 2024 Master of Domains

Elliot Silver
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This afternoon during the NamesCon domain conference, Escrow.com announced the winners of its 2024 Master of Domains. The award is given to the 10 grossing domain brokers measured by the size of the deals they closed using Escrow.com during the prior year.

The top grossing domain broker for the year is Andrew Rosener of Media Options. I believe Andrew has won the award the last 6 years and been on the list every year since its inception 8 years ago. Andrew Miller of Hilco Digital was second on the list and Jeff Gabriel of Saw.com was third.

Here are the Escrow.com top 10 grossing domain brokers for 2023:

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CEO: Namecheap “Most Likely” to Exit Afternic Network

Elliot Silver
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I don’t always check where my Afternic-sold domain names are transferred post-sale, but I have noticed quite a few transfer to Namecheap. This is because Namecheap is a part of Afternic’s network, and Afternic-listed domain names show up in the Namecheap registration search path.

This may not be the case for much longer, according to Namecheap CEO Richard Kirkendall. In a reply to a conversation on X, Richard indicated that Namecheap will “most likely” exit the Afternic network, eliminating a very large source of buyer leads:

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Activision Acquires Elsewhere.com

Elliot Silver
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On May 16th, Activision announced a new internal studio branded as Elsewhere Entertainment. In its blog post announcing the news and launch, the company linked to the studio homepage currently located within its Activision website.

More recently, it would appear, Activision acquired the Elsewhere.com domain name. Elsewhere.com now forwards to the internal Activision.com landing page for Elsewhere.

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Spaceship: Request a Feature

Elliot Silver
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There have been many times I visited a domain industry website and thought of an idea that would be helpful. On occasion, I’ve taken some action and gotten in touch with a decision maker to offer a suggestion. Off the top of my head, I don’t recall seeing anything implemented (yet).

I received an email from Spaceship this morning announcing a new service called Unbox. You can read about that offering on the Spaceship website.

What caught my attention in this morning’s email is the section about growing together:

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Would You Like to See Private Auctions on GoDaddy Auctions?

Elliot Silver
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I just received an email from my Account Manager at GoDaddy announcing a new round of private auctions featuring GoDaddy-owned inventory. At the end of 2023, the company also auctioned hundreds of its own domain names, including two that I won – Posto.com and DogSitter.com.

While the fact that GoDaddy is running another auction with its own inventory is somewhat notable, something in the email caught my attention:

“GoDaddy is continuing the momentum by hosting another auction event to gather more feedback from investors before potentially opening the doors to other domain sellers.”

The bold emphasis was added by me.

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