I’ve added the least to own (LTO) option on nearly all of the domain names I have listed for sale with BIN prices. LTO can make it easier for a buyer with a smaller budget to have access to a more valuable domain name. They can use the domain name to grow the business while paying it off. A seller can also benefit from a steady stream of income. It can be a win/win.
Platforms that offer LTO allow the seller to choose the length of time for the LTO. Sellers can generally choose anywhere from 2 months to 60 months, depending on the purchase price. Typically, I’ve been choosing 36-48 months, depending on the price point.
Atom.com Founder and CEO Darpan Munjal shared some insight that could be helpful to sellers in selecting the length of time they are willing to offer for LTO deals: