Over the last several weeks, I have been adding more domain names to my account at Atom.com. I have just shy of 250 domain names listed for sale along with some that are pending review. With another lease to own sale started last night, I currently have 4 LTO deals in progress at Atom. Two are .com, one is .AI, and one is .xyz.
Pricing domain names is challenging. The domain name market is dynamic. Domain name values can fluctuate based on many factors related to the domain name and the seller. If the price is too high, buyers may ignore the domain name. If it is too low, money can be left on the table.
One aspect of Atom.com that I find helpful is that it will help price domain names. Upon premium acceptance, Atom.com provides a suggested price with bracketed prices that are higher and lower by a percentage based on the membership tier of the seller.
Lovable is a popular “vibe coding” startup that has quickly become a leader in that space. Lovable was founded just 8 months ago, and TechCrunch reported that the startup just achieved unicorn status – a valuation of $1 billion or more. The company raised a $200 million Series A funding round, and it now has a $1.8 billion valuation.
Notably to domain investors, Lovable has done this with a brand matching .Dev domain name.
I discovered an issue with the way Whois records are displayed at GoDaddy that could be problematic for domain investors. I was made aware of this when DomainTools detected a Whois change for one of my domain names that hadn’t undergone any Whois updates. This is an issue GoDaddy is aware of, and I hope the company remedies it ASAP.
All of my domain names are registered / owned by my company, Top Notch Domains, LLC. Within the individual settings page, I can see the Whois information correctly shows my company name and other contact information. You can have a look at how I would like the Whois record to look for SelfCare.com:
Sedo shared that the largest publicly reported domain name sale of the week on its platform is Crypto.Bot for $250,000:
$250,000 for crypto .bot! 🤯
This #domain with the highly sought-after keyword #crypto topped last week’s Sedo public #sales. The high value is no surprise, given “crypto” is a consistent top performer in our monthly #keyword rankings.
And, a Danish domain also made an… pic.twitter.com/8m91F2sjqd
— Sedo (@Sedo) July 15, 2025
In looking at NameBio, this $250,000 sale is the largest .Bot sale recorded, easily overtaking the $12,000 sale of web3.bot, which closed in 2024. To date, just 24 .Bot sales have been recorded in NameBio. Amazon operates the .Bot extension, but it only recently made .Bot domain names more easy for people and businesses to register.
In March, HubSpot co-Founder Dharmesh Shah announced the acquisition of OS.ai for $150,000. In response to his post on X, Perplexity CEO Aravind Srinivas replied to Dharmesh to tell him he wanted to buy OS.ai. It looks like that happened.
Yesterday evening, Srinivas posted about OS.ai, and Dharmesh re-posted his comment:
And so it begins. https://t.co/3oAzQvO1uI
— dharmesh (@dharmesh) July 14, 2025
The OS.ai domain name has been registered at GoDaddy under Whois privacy, so an ownership change wouldn’t have been noticed via Whois records.
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